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Comprehensively evaluates the current state of the airline industry
how government intervention may impact the airline industry
overview of the airline industry
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Airline industry is affected by no. of factors such as fuel price fluctuations, high fixed costs, strong influence of external environment and excessive use of marginal costing by carriers. Recessions in the industry tend to last longer, while recovery periods are generally shorter. Over the past nine years, it is observed that industry has made losses for five years and during the profitable years margins were on a lower end. The airlines industry is acutely sensitive to external events such as wars, economic instability, government policies and environmental regulations. Evolution of airline industry in India:- Civil aviation took its roots in India in December 1912 with the launch of the first domestic air route between Delhi and Karachi. In 1915, first Indian airline Tata Sons Ltd, initiated a regular airmail service between Karachi and Chennai. In 1953, the government nationalized the airlines industry, by enacting the Air Corporation Act. Subsequently, assets of nine existing airline companies were transferred to two new corporations - Air India International and Indian Airlines - creating a monopoly that perpetuated right up to 1993. In 1994, with the repeal of the Air Corporations Act, private carriers like Jet Airways were permitted to operate scheduled services, subject to fulfillment of certain criteria. However, some operators could not sustain and exited the business in 1997. The operating environment of the domestic airline industry underwent a substantial change between 1997-98 and 2011-12. 1997-98 to 2002-03: During this period, Indian aviation lacked focus, leadership and strategic direction, which kept the industry grounded. The sector was both, over-regulated and under-managed. No new entrants were permitted ... ... middle of paper ... ...r cent y-o-y to 4.7 billion-km during the same period. With supply outpacing demand, PLFs declined by around 300 basis points y-o-y to 77 per cent in 2011-12 from 80 per cent a year ago. The fleet size of the airline increased to 13 aircrafts in 2011-12 from 10 aircrafts a year ago owing to addition of 3 new aircrafts. The airline uses the Airbus A320-200 aircrafts for regional domestic routes. Given the requirement of minimum 20 aircrafts to start international operations, GoAir currently does not qualify to fly overseas. Go Air, is expected to see its fleet size increase from 13 to around 20 aircraft over the next 2-3 years, to be followed by the first of its 72 A320neos on order from 2017. The company has not been too aggressive with respect to market share; instead, it has been focusing on reducing costs and improving operational efficiencies.
After September 11th, 2001, the airline industry experienced a significant drop in travel. The reasons for the airline industry downfalls also included a weak U.S and global economy, a tremendous increase in fuel costs, fears of terrorist's attacks, and a decrease in both business and vacation travel.
On the surface, the players in the U.S. Airline Industry appear to be in an enviable industry filled with glamorous perks and a solid business model. However, analysis paints a different story. Digging deeper reveals significant issues with little possibility for industry wide solutions, therefore making the industry unattractive.
These cheap, no frills carriers have revolutionized the airline industry, making European and worldwide travel affordable for all and forcing the established brands to take a long hard look at their operations. There is no doubt that this low-cost model has been a resounding success. However, some airlines have experienced considerably more success than others.
According to the International Air Transport Association, 2001 was only the second year in the history of civil aviation in which international traffic declined. Overall, it is believed that the IATA membership of airlines collectively lost more than US$12 billion during this time (Dixon, 2002).
As aviation matured, airlines, aircraft manufacturers and airport operators merged into giant corporations. When cries of "monopoly" arose, the conglomerates dismantled.
Jharkharia, S. (2012). Supply chain issues in mergers and acquisitions: A case from Indian aviation industry. International Journal of Aviation Management,1(4), 293-303.
Before we discuss government intervention and its affect on an industry’s competition we must first seek to understand the five forces framework. The theory, discussed in 1979 by Micheal Porter seeks to evaluate the attractiveness of an industry. Throughout this essay I will explore the theory and then relate government action and its well-documented affects on the airline industry.
It is running into huge losses of -2,843 million dollars till June,2014. They have lost great domestic share due to rise in the competition in the industry and with the arrival of Virgin airlines. They are have elevated risk and leverage levels. Their market share has decreased a great deal from 32.7% 2003 to almost half i.e 17.2% till 2013. Which is a great setback for them. Their overall passengers have increased but their cost is increasing at a higher rate. Although still being market leaders they are still not able to cope up with the pressure. They are considering of making their airlines’ frequency more in some parts of the world. But, that will need
Kingfisher Airlines (KFA) was founded by Vijay Malaya and he is the chairman of United Breweries group (UB group) in the year 2003. Its first airplane was launched from Mumbai to Delhi in 9th may 2005. It started as a premium business class airline company. The airlines have a tag line “Fly the good times”. At the launch of airline, Vijay Malaya said “we are committed to achieving our ambition of making Kingfisher Airlines, India’s largest private airline both in capacity and market share. The airline ushered in a new era of luxury in India’s domestic aviation sector and its brand new aircraft with stylish red interiors, and smartly dressed crew and ground staff. Kingfisher was the first Indian airline to have in-flight entertainment (IFE) systems”. (Malaya, 2005). Kingfisher airlines are one of the seven airlines which were awarded the rating of five stars by skytrax. It operates 400 flights daily including the regional and international services. In 2009 it gave the highest market share in Indian airlines industries, carrying more than 1 million passengers. The main mistake was lack of understanding of customer requirements and luxurious facilities in airlines. Organizations focus on reducing costs and usually just CEO’S and top level managers prefer business class travel. Rest of the staff mostly travels by economy class. Moreover, buying most expensive business class tickets doesn’t go down well, when seniors aim to project the image of walking the talk. Secondly, the company is facing financial crisis since Mid-2008. After merging with Air Deccan in 2007, it is a low-cost airlines, provides minimum frills to customers at reasonable rates. Th...
Jet Airways is the India’s market leader in airline industries, however has faced increasing competition over the last decade resulting attrition in their market share. Jet airways focus on their fundamental service delivery to restore their competitive advantage within the industry. This will require putting into practice a combination of two strategies; a people processes strategy and a strategy focused on technological advancement.
Sri Lankan Airline launched in 1979 as the flagship carrier of Sri Lanka and today it is an award winning international carrier in air passenger transport in aviation industry. Airline is a Limited Liability Company Incorporated and domiciled in Sri Lanka, where Government of Sri Lanka holds 51.06%, Bank of Ceylon 23.54%,People’s Bank 8.23%,National Savings Bank 8.23%,Employees Provident Fund 3.62% and Others 5.32%. The primary activities of the airline is to provide international scheduled operations, non-Schedule air services for the carriage of passengers, freight and mail from its base airport Bandaranayake International Airport, Katunayake, Sri Lanka. Sri Lankan airlines secondary activities consist of providing air passenger terminal services, sale of duty free goods on board, holiday package of inbound and outbound in its hub airport Bandaranayake International Airport. National carrier of Sri Lanka, third partly engaged in aircraft maintenance, flight operation services and providing aviation related education prog...
Air travel has grown in the past decade. Travel grew strongly for both leisure and business purposes. India will have nearly 800 to 1000 airplanes by 2023, it was estimated by Airbus. In spite of growth between 30 to 50 per cent in Indian aviation industry, losses of approximately 2200 crore is estimated for the current year.
Air India airline is one of the biggest airline in the India. It was established by the famous company TATA and since its incorporation. It has grown very well and has spread all over the world in the different destinations. It has become the reputable brand in the airline industry with having the operations over 152 destinations. It has link up connection in the 35 countries and it has currently having 137 fleets. This company becomes the public limited company in the 1946. The company has international and the local route and its performance is increasing day by day with the pace of the good growth as compare to the other airlines in the industries in the area and the channels in which this airline is working.
Several large scale, interrelated conditions have affected the airline industry over the past several years in such a manner that every carrier has had to respond in order to remain viable and competitive.
In India, one can never over-look the political factors which influence each and every industry existing in the country. Like it or not, the political interference has to be present everywhere. Given below are a few of the political factors with respect to the airline industry: