Everyone Knows Coca-Cola Essay example

Everyone Knows Coca-Cola Essay example

Length: 869 words (2.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The Coca-Cola Company offers its product, Coke or Coca-Cola Classic, for sale in the beverage industry. Included in the beverage industry are sub-categories such as the soda or soft drink industry. Introduced in 1886, the Coca-Cola Company sought to offer its coke product to the masses. Coke has been successful in winning its market share of the soft drink industry as evidenced by a report that states, "the drink is reportedly recognized by 94 percent of the world's population" (Hartlaub, n.d.). In an expansion of the typical market, Coke took its place in history by becoming the first soft drink to be consumed in outer space (Hartlaub, n.d.). This paper discusses the market structure in which the Coca-Cola product is offered. The different market structures are analyzed and implications of the market for the product are described.
Types of Market Structures
There are four types of market structures: Pure or Perfect Competition, Imperfect or Monopolistic Competition, Oligopoly, and Perfect Monopoly (Reynolds, 2005). Because of the range of strategies adopted by the seller, market structures may evolve from one type to another during the life of the product ("Oligopoly & Monopoly," n.d.).
On one end of the spectrum of optimal market structure is Pure or Perfect Competition. Perfect Competition is defined as:
The theoretical free-market situation in which the following conditions are met: (1) buyers and sellers are too numerous and too small to have any degree of individual control over prices, (2) all buyers and sellers seek to maximize their profit (income), (3) buyers and seller can freely enter or leave the market, (4) all buyers and sellers have access to information regarding availability, prices, and quality of g...


... middle of paper ...


...Soft Drink (CSD) industry have shifted the focus to healthier drink alternatives and are forcing companies to diversify into different products. The Coca-Cola Company has found a niche in the market with the original Coke product and any changes to the product line will be secondary to the primary focus. A recent report in Forbes Magazine states,
Just two of its brands, Coke and Diet Coke, together command almost 27% of the U.S. CSD market. All its brands together control 42% of the CSD volumes in the U.S. while PepsiCo holds 28% share in the U.S. Moreover, Coca-Cola has also strengthened its grip on emerging markets such as China and India. The company holds more than 15% and 54% of the CSD market in China and India respectively. (Trefis Team, 2013)
The Coca-Cola Company is operating as a differentiated Oligopoly and is gaining strength in foreign markets.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Pepsi Of Pepsi And Coca Cola Essay

- One of the most massive feuds to date is the feud between Pepsi and Coca-Cola. Everyone, all over the world, knows these two prominent companies for creating some of the most delicious tasting beverages ever made, but most individuals tend to consume more of the one cola over the other. There are several factors that go into the decision-making process of selecting what beverage they wish to consume. An abundant amount of people, myself included, prefer Coca-Cola for its coca leaf taste, on the other hand, a significant amount of people would disagree....   [tags: Coca-Cola, Cola, Pepsi, Flavor]

Better Essays
710 words (2 pages)

Essay about The History Of Coca Cola

- The History of Pepsi PepsiCo products are one of the most recognized brands around the world. Today they have one of the largest variety of products but not everyone knows how this recognized company came to be. And it all started in the late 1890’s in New Bern, North Carolina by a pharmacist named Caleb Bradham. He was trying to make money off the recent success of Coca-Cola so he formulated his soda called “Brads Drink”. This would later be renamed Pepsi after he purchased the name trade mark name “Pep cola” for one hundred dollars....   [tags: Pepsi, PepsiCo, Cola, Coca-Cola]

Better Essays
999 words (2.9 pages)

Essay about Coca Cola And Its Effects On Society

- At some point, most people have all felt ostracized. Well Coca-Cola in their commercial called“#MakeItHappy and in this commercial you see many people from many walks of life are down on their luck. The lights also flutter in the beginning and the room is also very dark. The colors in the beginning of the commercial overall are very dark and bland. Even things such as the Asian man’s keyboard looks like an old 90’s boring keyboard while he is filled with tears writing I hate you online. All the people seem to be having a bad day from a young student receiving a mean text from a peer to an angry middle aged man having a breakdown at work....   [tags: Coca-Cola, Cola, Caffeine, The Coca-Cola Company]

Better Essays
1110 words (3.2 pages)

Essay on Multinational Coca-Cola

- A Pharmacist in Atlanta named John Pemberton first created Coca-Cola in 1886. He started to promote his new invention through the local newspaper. The taste of coca cola was a refreshing new experience and people could not get enough it. The drink was considered an ‘intellectual beverage’, ‘temperance drink’, ‘brain tonic’, and it even claims to be able to cure ‘headache, neuralgia, hysteria, melancholy’ and more”(Arandilla 2011). Coca cola continued to advertise without any technology that we use now....   [tags: beverage, advertisement, soda, brand, marketing]

Better Essays
1963 words (5.6 pages)

Advertisements : A Rhetorical Advertisement Analysis Essays

- The Many Messages Behind a Picture: A Rhetorical Advertisement Analysis Advertisements are always around us. They are in every phone, every computer, the newspaper, and in every magazine. Advertisements are omnipotent and, similar to bothersome siblings, they are constantly reminding you that they exist. Advertisements always distract us and generally force you to look at them. Although we try not to look, our attention is always drawn to bright lights, the word free, or motion. It is these tactics that companies use to first grab your attention....   [tags: Coca-Cola, Diet Coke, Advertising, Cola]

Better Essays
1563 words (4.5 pages)

Essay on The Coke Ad Featuring Marilyn Monroe

- Coca Cola is one of the many companies that have changed the way they advertise very drastically, from the 60s; a very conservative era to now; which is a more contemporary time. The Coke ad featuring Marilyn Monroe is most likely from the late 50s to early 60s, and consequently reflects some of the beliefs of the time. This is also the case with the recent ad. Although the massive time gap between these two ads creates many differences between them, there are still a few similarities; seeing as how it’s the same company....   [tags: Coca-Cola, Advertising, Caffeine, Marilyn Monroe]

Better Essays
1003 words (2.9 pages)

Essay on The Ethics Practices Of Coca Cola

- Coca Cola ethics Coca-Cola Company is one of the best selling beverages companies in the world and it has extended the business worldwide. Is an American manufacturing corporation taking care of the marketing manufacture and retailing of non – alcoholic beverage and syrup product throughout the world. Coca-Cola Company serving more than 200 countries with over 500 brands. Also produce more than 3000 beverage product. Was established by a pharmacist named ‘John Stith Pemberton’ in 1886 in Columbus and their main headquarters is in Atlanta, Georgia....   [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]

Better Essays
898 words (2.6 pages)

Marketing Ideas Of Coca Cola Essay

- product was sold throughout the U.S., making new outstanding flavors and bringing people together in the community. (A, B, C) When John passed he left his son Charles in charge of manufacturing in Coca-Cola. Asa G. Candler , an Atlanta Pharmacist had owned the company of Coca-Cola for $2,300 in 1919. Candler also owned a drugstore and in 1888 he bought the formula for Coca-Cola from John the inventor, with other shareholders. Coca-cola was a big success because of Candler and his great investment in real estate....   [tags: Coca-Cola, Diet Coke, The Coca-Cola Company]

Better Essays
1103 words (3.2 pages)

Coca Cola And Pepsi Cola Essay example

- The two companies in the same industry used for this assignment will be Coca-Cola and Pepsi-Cola. These companies are similar because they are in the beverage industry. They were both established in the 1800’s and to this day are expanding more and more. This report will examine the financial analysis of each company as well as different business aspects that they convey such as type of business ownership, how economics affects business, the role of the government in business, leadership styles, motivating employees and promotional and marketing strategies....   [tags: Coca-Cola, Cola, The Coca-Cola Company, Diet Coke]

Better Essays
1567 words (4.5 pages)

Essay on An Advertisement Of The Coca Cola Advertisement

- “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read” (Leo Burnett). Leo Burnett suggests that an advertisement does not need to be extremely complicated, it just has to be simple and easy enough to remember. It has to have the kind of visual that mostly everyone can relate to, so that they can all fully experience the advertisement to its potential. There are some companies that can pull off advertisements that have a hidden meaning, but it is less effective of an advertisement compared to a much more relatable advertisement....   [tags: Coca-Cola, Soft drink, Advertising, Marketing]

Better Essays
1207 words (3.4 pages)