8.4 Requirements for specific modes of data collection
8.4.1 In-person interviewing
In-person interviews are conducted using paper questionnaires or via computer-assisted personal interviewing (CAPI), where the questionnaire is stored on a laptop or iPad.
Researchers must ensure that:
• Interviewers are specially trained on how to conduct an interview – how to select respondents and gain their trust.
• Interviewers assure respondents that their participation is voluntary, and that their personal data and answers will remain confidential.
• Interviewers act properly, know the questionnaire, and are a neutral transmitter for the respondents’ answers.
• Interviewers are adequately supervised, and incompetent or dishonest ones are removed from the interviewing team.
Researchers need to be aware of:
• Interviewer effects – the influence of the interviewer, their manner of behaviour during the interview, and even their appearance and gender - on the answers given by respondents.
• Interviewing in stressful electoral situations or on sensitive topics may impact respondents’ willingness to answer accurately and this possibility must be taken into account when analysing and reporting results.
• If interviewing involv...
... middle of paper ...
...• The MRIA DOES NOT consider online polls to be probability samples.
• Researchers using online methods to conduct a public opinion poll must follow the MRIA Guideline for Online Research – Appendix "I."
• All mandatory disclosure requirements in Section 5.2 apply.
8.4.4 Mixed modes
The use of multiple modes within a single poll is becoming common, especially as a way of ensuring coverage for groups that may be difficult to reach by the main polling method. For example, telephone interviews may be combined with online polls.
• The value of using multiple modes is their representativeness; however, researchers must always be aware of the possibilities of mode effects as different modes may produce different answers.
• When publishing results from polls using mixed modes, researchers must provide for each mode the mandatory disclosure requirements in Section 5.2
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