Introduction
During this report I will be evaluating the effectiveness of Pizza Hut’s promotional campaign in achieving their aims and objectives. I will be analysing the various ways the company attempt to promote their products and service. In order to do so I will be discussing their advertising methods, how staff interact with customers on a one – one basis and how the corporation promote sales of their products. Furthermore, I will be considering how the aforementioned company deal with public relations and the advantages of doing so. Finally, I plan to assess how and why the company use direct marketing as well as sponsorships and endorsements.
Advertising
With regards to advertising, I will be assessing two different methods. The first is television advertising; Pizza Hut always has an advert on the television. Whenever a new type of pizza or other product has been developed they use bus stop advertising, billboards and newspapers. This is extremely effective as it immediately raises the product awareness. Like all large corporations, Pizza hut are now actively using social networking sites such a Twitter and Facebook in order to connect with a wider audience. A source from adweek.com indicates that the food giants spend a huge $245m a year on their advertising campaigns across the spectrum.
The most obvious advantage with investing in television advertisement is the fact that it immediately raises brand awareness; this is due to the fact that the vast majority of the population own a television. Although this method of advertising is extremely effective, there is always a margin for improvement. For example, Pizza Hut advertising campaigns always focus on two points; a new product and family values. I feel that the comp...
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...se profit potentials whilst simultaneously minimising costs. Pizza Hut continuously try to meet with new customer demands and needs as well as keeping up with competition. Furthermore the company will have to continue to invest in discovering new ways of complying with current trends within the food industry.
Bibliography
Works Cited
I. http://www.adweek.com/news/advertising-branding/pizza-hut-launches-review-again-150449
II. http://marketing-and-branding.knoji.com/advantages-and-disadvantages-of-personal-selling/
III. http://www.frasers.eu.com/work/pizza-hut-promotional-campaign/
IV. http://www.thedrum.com/news/2013/10/18/pizza-hut-plans-60m-uk-revival
V. http://www.polygon.com/2014/1/8/5289704/pizza-hut-sold-1-million-dollars-in-pizzas-on-xbox-360-in-four-months
VI. http://www.marketingweek.co.uk/fulham-fc-signs-2m-pizza-hut-sponsorship/2036788.article
Calfee, John E. "How Advertising Informs to Our Benefit." Consumers' Research Magazine. (April 1998). American Enterprise Institute. 1 Jan 2000 .
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