Due to the resent desire of expanding into one of the following three cities; Ann Arbor, MI, Lincoln, NE and Madison, WI that have been chosen for possible location sites. I Regina Molel, Junior Executive of Swifts’ researched and analyzed the best possible location to start up another Swifts’ boutique, due to the request of Swifts’ CEO, Taylor Swift.
At Swifts’ Boutique there will be merchandise that will appeal to those around the ages of 15-24 years old. The ideal area for the new expansion would have a larger population of teenage girls as well as younger women that are within our age range. Our company will be looking for Economic Indicators such as Household Income Growth and Projected Future Job Growth. Site Selection is a key category for the reason that depending on the location selected could make or break a company, for this reason we will be looking at Mall Locations, retail Sales, Local Transportation, and Entertainment and Restaurants. Then finally there is the competition; Swifts’ will be looking into how many stores are there that have the same customer base and would be competing with our brand directly.
Madison, WI and Lincoln, Ne both did very well in the category of Population. Madison has a Metro Population of 568,593, Lincoln has a Metro Population of 302,157, and Ann Arbor, MI with 344,791. As for Female Population, Lincoln was on top with a total Female Population of 129,462, then Madison with 118,377, and finally Ann Arbor with 57,779. Ann Arbor may seem like it is being beat in most of the categories but when it comes to our target market Ann Arbor is at the top with 31.8% of their population landing in the range of 15-24 years of age, next with Madison at a 22.1% and lastly, Lincoln with 19%. Looking in to the Economic Indicators is at the highest in Lincoln at .8% Household Income and 44.48% for Future Job Growth, then in Ann Arbor with .4% Household Income, 31.30% Future Job Growth and finally ending in Madison with 0% Household Income, and 36.78% for Future Job Growth. Within the three towns there are possible malls that Swifts’ could expand in that would be suitable. The Retail Sales falls into this category, Madison dominating the Women’s and Girls’ clothing with $382,503 in sales, next would be Lincoln with $218,360, and lastly Ann Arbor with $155,768.
will change and therefore affect the retail industry. Harrods will need to spend more money and investment in order to float or maintain business sustai... ... middle of paper ... ...e year to February 2, 2013, taking revenues to a record £716.3m. During the 53-week period, Harrods grew total profit after tax to £632m, up from £89.5m last year, with a major boost from the sale of trademarks for £541m. A customer satisfaction is another method of evaluating business performance. The brand Harrods
conduct business within certain market structures. These market structures have been established based on factors such as, the number of sellers within the market, the barriers that exist within the market that create difficulty for new companies to come into the market, the types of products that are being sold, the nature of the competing companies, and the pricing power that the companies within the market have. This paper will examine the different types of market structures organizations operate
In India the problem of acne is more prone among the teenagers and young ones. To get rid of this problem there are many variety of acne creams in the market of India. There is an expanding market for the medicated skin products like acne treatments, anti-fungal and anti-bacteria creams etc. This market is valued as per the RSP (Retail Selling price) and this also comprises of the applicable taxes(Acne free, 2012). Indian OTC pharmaceuticals industry has grown at a strong rate from the period in
wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip
experience for its consumers. Other strength includes strong retail chain distributions, employee diversity, and successful
4 Mission statement 6 Consumers’ analysis 6 Target market 7 Consumers’ characteristics 8 Market demography 8 Target market by cities 9 External Analysis of Sweden/Infrastructure 9 Business-Related Infrastructure 10
of this paper is to describe and analyze the retail drugstore industry and then focus on Walgreens, the industry leader in terms of sales. As part of the in-depth analysis of Walgreens, its major competitors will also be described and analyzed. The retail drugstore industry consists of all those stores that contain a pharmacy and sell prescription drugs. It also includes businesses that sell prescription drugs online and through the mail. Most retail drugstores also offer other consumer goods and
The Concept of Market Segmentation The assistant to the Manager of the marketing department of Dyson have been asked to write a report that describes the concept of market segmentation with suggestion on how Dyson could segment its markets, an outline of the new product development process along with suggestions of how Dyson should apply these stages and concluding with an explanation of how Dyson can perform their marketing control. Procedure ========= This report is fully based
CHAPTER TWO: LITERARTURE REVIEW 2.1 Introduction Urban Development is the science of managing and directing city growth with respects to the discipline of land utilization planning which explores a very wide range of aspects of the built and social environments. Urban development process is a highly complicated process containing various phases. As a main core of the process, urban design gives numbers of proposed plans that are called alternatives. It is worthy to mention that the decision making
fast, simply accessible and low-cost alternatives to home-cooked meals, consistent with the National Institutes of Health (NIH). They additionally tend to be high in saturated fat, sugar, salt and calories. Consistent with the government agency, several fast food chains have seen growing public awareness concerning nutrition by providing some food that's lower in fat and calories than their normal price. Fast-food is the term given to food that's ready and served very quickly. In the year1950 fast-food
innovative health and beauty products as well as financial opportunities through sales representatives that are easily obtainable, in many ways, in every part of the world. Avon hopes by bringing these products to everyone everywhere through global markets the company can improve the quality of life for anyone around the world. Corporate Objectives Corporate objectives bring structure to a company’s operations so it will sustain growth, achieve its mission/vision and set the outcome and target
These include branding, advertising, promotional activities. The study also focuses on identifying the target market for the brand and also includes the STP (segmentation, targeting, positioning). The objective is to understand the marketing and the effectiveness of different marketing strategies through Personal interviews and observation methods. Through interviews
citizens and defending ourselves against a growing threat of terrorism, or protesting war as we attempt to protect another country’s plea for freedom, all Americans have looked closer at the definition of freedom. In this heightened age of freedom and evaluating our constitutional rights, it is interesting that censorship is still a controversial issue. Perhaps the most significant examples of censorship take place in the arts. While the First Amendment considers censorship illegal, there are many ways
made a success of in the marketplace. Also so that we can ascertain the best marketing mix that would apply to the product to be launched. C1 The Marketing Strategy requires Research to find out: · Customer Requirements – Is there a market for liqueur ice creams? · The Right Products to Develop to Meet Customer Needs – Which liqueurs would the consumer’s prefer/buy the most? Which product variation is preferred? · How to Position the Product in Relation to Other Products – Where
CHAPTER 1 INTRODUCTION FAST FOOD Fast foods are termed as quick, easily accessible and cheap alternatives to home-cooked meals, according to the National Institutes of Health (NIH). They also tend to be high in saturated fat, sugar, salt and calories. According to the NIH, many fast food chains have responded to growing public awareness about nutrition by offering some food that is lower in fat and calories than their normal fare. Fast food is the term given to food that is prepared and served