Evaluating a Health Promotion Website Essay

Evaluating a Health Promotion Website Essay

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In England in 2009 smoking attributed to over 81,000 deaths in those over 35 years old, 18 per cent of all deaths in this age group (The Information Centre NHS, 2011). Over sixty years ago the causal link between smoking and lung cancer was recognized (Doll, R. and Hill, A., 1950). Since that time smoking has been linked to numerous types of cancer (IARC, 2002) and other diseases (NHS Choices, 2009). As a consequence the nurses' role in promoting smoking cessation is vital. Effectiveness in this role depends upon understanding the evidence in order to overcome any misunderstandings that patients may have. With the rise in the popularity of the internet more and more people are using it for health information. In the UK 27% of the internet using adults had looked up health-related websites (ONS., 2006). Alarmingly, a large percentage of people does not check the source or date of the information used (Childs, S. 2007). The nurses' skill in evaluating a web-based information is therefore, essential. There is no scarcity in the number of websites promoting ways for people to give up smoking. Here, the website 'Quit-Smoking-Stop.com' (2011) will be evaluated using the University of California Berkeley Libraries model (2011). The site contains 54 pages and sample sections will be discussed below along with an overview of the entire site.

Starting with the URL to evaluate authenticity and reliability Quit-Smoking-Stop.coms server domain name decodes as a commercial site. Quit-smoking-stop is the named site, while the domain extension '.com' indicates a commercial site. There is not two-letter country code (IANA, 2011) (but on closer examination of the website, it is seen to be based in the United Kingdom). The company 'Quit-Smoking...


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...s, (2011) Smoking Cessation in a Land of Two Trillion Cigarettes. [online] Available at: http://cancer.stanford.edu/documents/SpringNewsletter.pdf. [Accessed 28 October 2011].

University of California (2011) Evaluating Web Pages: Techniques to Apply & Questions to Ask. [online] Available at: http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Evaluate.html. [Accessed 24 October 11].

White AR, Rampes H, Liu JP, Stead LF, Campbell J. (2011) Acupuncture and related interventions for smoking cessation. The Cochrane Database of Systematic Reviews 2011, Issue 5 [online] Article. CD000009 Chicester, U.K.: John Wiley & Sons Available at: http://onlinelibrary.wiley.com/doi/10.1002/14651858.CD000009.pub3/pdf [Accessed 27 October 2011]
World Health Organization. 2011. Tobacco. [online] Available at: http://www.who.int/topics/tobacco/en/. [Accessed 27 October 11].

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