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Influence of media on public perception
Qualitative and quantitative research methods
Qualitative - Qualitative research
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Introduction
Ethnography is the study that facilitates the understanding of social interactions, behaviors and perceptions of individuals that are social, economic, and cultural in nature. Ethnographers study various aspects that present social connotations within diverse groups of people, teams, institutions, and societies. Its aim is to foster effective provision of credible information and insights pertaining to people’s views actions including nature (Kuper, 2006, p. 1). This paper gives credible information about ethnographer’s relevance in aiding the understanding of diverse social issues that confront most people in the societies presently.
The social issue captured is based on a selected community in the US where social issues have become prevalence. Indeed, the nation is facing several social issues that include the matter about gay rights, gun control, capital punishment, environmental pollution among others (Totten & Pedersen, 2012, p. 465). The social issue adopted for discussion in this paper is the matter pertaining to gun control that has been very divisive in the nation. The debate about gun control remains a great social issue since it elicits mixed reactions. There are those who think that gun control policy should not be imposed citing that is bounds to against the fundamental human rights, while some think that gun control policy is due, and should have been implemented many years back. The issue about gun control is the matter upon which the ethnographic report would shed light on exclusively.
Attitude towards the social problem and other underlying aspects
As noted, the issue about the introduction of gun control policy in the US remains a credible social matter due to its divisive nature. There are those w...
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... He asserts that Influencing decisions or an individual’s viewpoint is easier as compared to influencing decisions of many people (Murchison, 2013, p. 102). This is because understanding the viewpoint of many people at a time is more cumbersome, hence complicates formulation n of suitable solutions or explanations as compared to dealing with an individual.
Works Cited
Fetterman, D. M. (2010). Ethnography: Step-by-step. Los Angeles: SAGE.
Kuper, A. (2006). Qualitative research methodologies: ethnography. Retrieved from,
Murchison, J. (2013). Ethnography essentials: Designing, conducting, and presenting your research. San Francisco, Calif: Jossey-Bass.
Totten, S., & Pedersen, J. E. (2012). Educating about social issues in the 20th and 21st centuries: A critical annotated bibliography. Charlotte, NC: Information Age Pub.