Normative ethics involves either a single rule or a set of principles to evaluate moral conduct. Teleology stipulates that acts are morally acceptable if they produce some desired result. Deontology on the other hand, focuses on the preservation of individual rights and on the intentions associated with a particular behavior. In summation, teleological philosophies consider the ends, or consequences, associated with an action whereas deontological philosophies consider the means (Ferrell, Fraedrich, & Ferrell, 2011). This is why teleology is commonly referred to as Consequentialism. In addition to the rule, deontology also cites individual absolute rights: freedom of conscience, freedom of consent, freedom of privacy, freedom of speech, and due process. Deontologist employ this set of freedoms because they believe certain rights should never be violated even if it is to produce a greater good (Ferre...
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Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2011). Business Ethics: Ethical Decision Making and Cases. Mason, Ohio: South-Western Cengage Learning.
Fieser, J. (2009, 5 10). Ethics. Retrieved 3 26, 2011, from Internet Encyclopedia of Philosophy: http://www.iep.utm.edu/ethics/
Frankena, W. K. (1963). Ethics. Englewood Cliffs, NJ: Prentice Hall.
Sinnott-Armstrong, W. (2003, 5 20). Stanford Encyclopedia of Philosophy. Retrieved 3 15, 2011, from Consequentialism : http://plato.stanford.edu/entries/consequentialism/
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