Ethics In Marketing Communication

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The question of the ethical way of selling things has remained unanswered for a long time, marketers do what they think is the “right/legal” way of communicating but not strictly the ethical way. This days, most marketers have realized that doing things ethically is very important to the consumers they are trying to reach, therefore organizations need to get it all together, they need to take some time out to do a little “soul-searching” and pay a lot of attention to all forms of communications that they intend to put out there. The marketing communications issues nowadays are not grievous as it used to be, displaying women in despicable manner or abusing children in marketing communications are gradually fading out. Now subtle offenses that an average consumer might not take not of, or …show more content…

Some companies take advantage of using unethical communications since unethical does not necessarily means acting illegally, many marketers deliberately exaggerate claims and make confusing statements that could misguide the consumers. It is sometimes difficult to conclude what the society terms as ethical or acceptable when it come to marketing communications, there marketers must be very sensitive enough to know what could generate controversy in their ways of communicating their products to the consumers. It is also sometimes very difficult to strike the balance between being ethical and making profits, many unethical communication has the potential of making fast profit for a company, but it is important to strike this delicate balance between stating the truth about a product in a communication and the ability to persuade consumers to buy the product. Ethical communication on the other hand is consistent, can stand the test of time, and can make the company’s brand

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