Ethical Dilemma Case Study

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Ethical Decision As a brand manager at a large food manufacturer I am facing the dilemma where I am in charge of arranging the launch of a new product into the highly competitive "healthy" snack market. I have to decide whether to send or delay this product launching due to some health side effects and safety concerns. On the other hand there is another company who is our leading competitor that is also in the process of launching similar product. Just before I am about to launch the new product, I was informed by reliable lab 's research that the product could cause moderate to severe dizziness and diarrhea in a small group of individuals. However, any allegation of negative effects is unfounded and the research from my own in-house lab …show more content…

Because the product is advertised as healthy product food, consumers could not trust and would not buy our products anymore. From the utilitarian ethical point of view the question is would I, as the manager, take the risk to launch the new product as soon as possible because our employees and the whole company stakeholders involved are dependent on the success of this product launch. I would need to decide if the benefits are greater than the delay to do some more research on the concern mentioned by the research …show more content…

But what happens when the society follow the same path, we all know from small issues when adds up could turn to a big cause. The conventionalist ethic stated that in business any action that does not violate the law are permissible, so in this case so long as it passes the FDA regulation it should signal an okay sign to continue with the launching. By end means ethic, getting the end result, such as revenue for the company, great reviews from the greater part of the consumer being a healthy snack production, and actually tasting better than regular chips could override the fact of the harm of that small percentage of individuals that could catch some of the

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