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...' Discussions about stock price movements, instrumental ethics, and shareholder wealth obscure the true moral argument" (Quinn et al, 1995, p. 22). Determining what constitutes values is the fundamental purpose of corporate social responsibility. Given the fact that all of humanity must coexist on the same planet, there has to be a modicum of consideration with regard to business values. If not, then there would be no sense of tolerance or respect for individual life. People have to abide by an ethical code to ensure proper behavior among the world’s population. Yet, again, who is to determine what this corporate ethical code will represent, and who is to say that all commerce must follow it? Clearly, defining ethics is to define man’s proper values and interests, a concept that Beauchamp et al contends must exist within the framework of all business infrastructures.
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