Competitors can adopt similar strategies which would reduce Southwest’s competitive edge. Much like in the aforementioned Azul airlines example, airline companies can implement Southwest techniques to areas that Southwest does not currently offer service. Furthermore, a competitor can modify and implement the Southwest strategies to outperform Southwest in areas such as customer service or comfort of travel. In addition, Southwest has many factors that threaten its low price mantra. These factors include: increased oil prices which leads to increased fuel cost, low cost competitors such as Jetblue and Frontier threaten to out compete Southwest, terrorist attacks threaten to damage the brand, and recessions threaten because of a decrease in air travel from consumers.
They want SAS to be a great place to work where their employees feel valued. When employees feel good about the products they create, enjoy the people they work with and take pride in the company they work for, the company gains profitability and industry leading products and solutions.
Above all, they are large company with small company values. In a like manner, employees feel as if people in the company care for each other because they contribute to a positive working environment. Leaders are committed to giving back to the community and encourage a strong work-life balance. They are honest and ethical in its business practices. Additionally, trust and integrity are at the heart of their core values and culture.
WH Smith Business Analysis WH Smith main aim will be to provide a good service to all customers, while providing an acceptable return for its shareholders. WH Smith has a key phrase which WH Smith basis its business around, `Creating value for customers to earn their lifetime loyalty`. WH Smith listen to the customers needs better than any other business, as they provide an excellent service (customer service). This would help retain customers and gain a healthy profit. WH Smith has located each of these stores in an excellent location around the UK.
Having an excellent customer service will motivate the organization’s employees. This will result in a win-win situation because a happy employee is a productive employee. When a motivated employee helps customers he/she will ensure that the customers are satisfied in a way that exceeds their expectations. These customers will then go out in to the public and share their experience with friends who will eventually patronize the business. In the long run the business gains more customers and increases its profits.
SOUTHWEST AIRLINES The Mission of Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. To Our Employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Key People § Herbert (Herb) D. Kelleher: Chairman of the Board, Chairman of the Executive Committee, former CEO and co-founder of Southwest Airlines § James (Jim) F. Parker: Vice Chairman of the Board and CEO § Colleen C. Barrett: President, Chief Operating Officer, and Director of Operations § Gary C. Kelly: Chief Financial Officer and E.V.P.
The customer statement reads: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. This statement suggests that as a Southwest Airlines customer, one will be treated well and will be happy with the service that they receive. The employee mission statement doesn’t veer to far away from this same principle. “We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines.
eliefs and ethical values align with business objectives, they can prove to be effective in building teams because rapport and trust quickly ensues. Strong corporate cultures ease communication of roles and responsibilities to all individuals. Employees know what is expected of them, how management assesses their performance and what forms of rewards are available (Davoren, 2015). Employee engagement is an often discussed topic within the Human Resources fraternity, and with good reason. Prior research has been clear for decades that employee engagement drives both higher levels of performance and retention of staff.
Therefore it becomes an integral part of the company - has a sense of stability of employment and of belonging to the company, co-authored and which needs his/her abilities, skills and experience. At the same time, the employee's level of trust and appreciation for the employer increases - the employer gains a grateful, respected and identified employee. Personnel training can also be important in the process of staff turnover. Firstly, training and retraining are a good alternative to the exchange of personnel in the company, ie, layoffs and hiring new staff. Do not forget the importance of experience, good corporate knowledge and
Improvement in service quality is also a factor of good communication. If a company interacts well with its clients and attends to their needs, the customer will be bound to continue doing business with the company. As you communicate with a customer you will figure out exactly what they want and this will lead to making improved products according to customer’s