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Competitive advantages of walmart
Case study of competition between walmart and other competitors
Competitive advantages of walmart
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Sam Walton was born in Kingfisher, Oklahoma March 29, 1918. Growing up in the Great Depression, the Walton family moved around several times before landing in Columbia, Missouri. Sam Walton graduated in 1936 from David H. Hickman High School where he was voted “most versatile boy”. Sam Walton then went on to attend the University of Missouri. Walton’s family was too poor to pay for his education so Walton worked various jobs including waiting tables for food, to pay for his education. He graduated in 1940 with a degree in Economics. (Lee, 2008)
Not sure what to do have graduating and realizing getting his graduate degree was too expensive, Walton decided to accept a management training position at JC Penney’s. He was impressed with the company’s philosophy of customer service. Walton worked at JC Penney’s for eighteen months where he personally met James Cash Penney who taught Walton how to package an item at the lowest cost. (John Huey, 1991)
Walton took a break from his retail career and joined the service in World War II. He was assigned to the Military Police. He met his future wife Helen Robinson in Oklahoma when he waiting to be called up for the military. After the war, Walton borrowed $25,000 from his father in law to purchase his first business, a Ben Franklin Variety store in Newport, Arkansas. The Ben Franklin Variety store was a well-known store that competed with stores like Woolworth and McCrory’s (Daniel Gross)
The Ben Franklin store was located on the best corner in the downtown area and was across the street from another variety store called the Sterling Variety Store. Walton’s business savvy was first evident when he found out about a sensational product that Sterling was selling and was flying ...
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...(Berfield, 2012) There has also been several class action lawsuits filed against Wal-Mart representing 150,000 women. The most recent one is a reformulated lawsuit after the U.S. Supreme Court threw out a larger case against Wal-Mart for sexual discrimination that represented women who worked at 3,400 Walmart stores. A U. S. District Judge recently denied the motion again. This has created another obstacle for the women to have their day in court. (Reuters, 2013)
Wal-Mart's low wages have led to full-time employees needing to seek public assistance. “They receive $2.66 billion in government help each year (including $1 billion in healthcare assistance). That works out to about $5,815 per worker, and about $420,000 per store. But the federal and state aid varies widely; in Wisconsin, a study found that it was at least $904,542 a year per store.” (Ritholtz, 2013)
In Deenu Parmar's "Labouring the Wal Mart Way," the author discusses the business practices of Wal Mart, their impact on systemic poverty, and on existing work unions. Their business model forces competition to align with them, or close up shop. Wal Mart hires workers that would usually have a difficult time finding employment. That said, they pay them well below a living wage. Staff are also subject to abuses like overtime without pay. Wal Mart is resolute in their feelings towards unions. Their hiring process designed to cut out union sympathizers. This way, they can prevent any retaliation from staff seeking a better work environment. If anti-union efforts are unsuccessful, they close the store. It also forces existing unions to take pay
The primary problem would be the structure of the organization. This is due to the fact that there are thirteen departments in total which would lead to the failure of the ability to concentrate on long term viability of the business.
A very lucky few, such as the Straus family who owned Macy's (bought in 1887), Lyman G. Bloomingdales who started Bloomingdales (1872) and the Altmans of B. Altman & Co (1865). (Hendrickson 66, 105 & 159). Many of the enormous department stores which Americans and the world cherish so much, started from theses poor Jewish German immigrants. These stores, such as Bendels, A&S and Gimbels helped established New York City as one of the top four fashion capitals of the world (Ellecanada). They moved to cities with a big population with many job opportunities because "The Jews were men who act...
Born into a family that was no well off, Sam quickly learned as a kid the value of a dollar. "During high school Walton was very athletic playing basketball and football as starting quarterback for Columbia’s Hickman High School. He became the vice president of the student body during his junior year and moved up to president during his senior year, and he also excelled academically becoming an honors student.(Sam Walton InvestingValue) "In 1940 he graduated from the University of Missouri with a business degree, and while all throughout high school and college he had a paper rout and was making about 4 to $5,000 a year, which at that time wasn’t bad because they were going threw the great depression" (Walton and Huey p. 20).
Today Wal-mart has a higher GDP than the entire country of Switzerland, but don’t worry they’re pretty neutral about it. But there has also been news about how they treat there employees. In 2004 an article was released entitled Everyday Low Wages: The Hidden Price We All Pay for Wal-Mart, and soon after Washington got involved. The bad publicity took a toll on Wal-mart and in fact is still today, Maryland passed a law in January, 2006, that said larger employers, such as Wal-mart, must spend at least 8% of their payroll on health benefits for their employees, and now many other states have followed suit. The bad publicity also made it so 8% of customers shop elsewhere because of what they’ve heard, this has caused lower expected sales around the holidays during 2004, and 2005. Some things they’ve done is in 2006 they paid employees on average 9.36 dollars, while other major retailers like Target and Sears pay on average 11.08 dollars. While this can be easily denied by Wal-mart, another way they have gained bad publicity is from something called off-the-clock work. If they had not finished their job they had to clock out and then still finish their job, meaning they wouldn’t get paid for
Made in America is a book about the life story of Sam Walton, who was the founder of Wal-Mart, and the story of how Sam Walton was able to grow his little retail stores into one of the most successful and largest corporations in the world today. Walton describes his early life and how he grew up on a farm. Walton described himself as being “ambitious” as child and always driven to be successful (Walton 11). He was a boyscout, a good student, and involved himself in all kinds of sports. At a young age he also learned the valley of the dollar when he sold magazines and got up early every morning to complete his paper route. In highschool he was “voted most versatile boy” (Walton 13). Later in college his outgoing personality could also be seen
Within an excerpt from, “The United States of Wal-Mart,” John Dicker explains that Wal-Mart is a troubling corporation. Dicker begins his article by discussing why the store is so popular within the news in an age of global terrorism, coming to the conclusion that Wal-Mart has a huge scope in the United States and that it has more scandals, lawsuits, and stories than any other supercenter. Continually, he goes on to explain that Wal-Mart outsources jobs and their companies demands makes it hard for employees to have livable wages and good working conditions. Furthermore, Dicker addresses the claim that Wal-Mart provides good jobs, by destroying this perception with statistics showing how employees live in poverty and that their union scene
Mallaby admits Wal-Mart can treat their employees and other retailers unfairly, but as a result everyone can share in the 50 billion in savings that American shoppers consume annually. The pay that employees get is the price they must pay for low priced merchandise. Because of the minimal pay to employees, Wal-Mart strengthens its’ consumer buying power. Giving the American shoppers the savings they need, Wal-Mart’s has ultimately been them successful. Wal-Mart has potentially wiped out the middle class as an employer, but the employees can now work and ...
JCPenney is a chain of American mid-range department stores that is based out of Texas that started over 100 years ago. JCPenny has been successful for most of its time up until the last three to four years. The company is trying relentlessly to overcome the lingering effects of the makeover that former CEO, Ron Johnson, had implemented in order for the company to take a new direction in hopes of increasing sales. The new CEO, Myron Ullman, has taken a close look into the markets demographic segmentation along with the income segmentation in order to attempt to return the retailer back to its old self, which is to appeal to middle-market customers. A couple issues of major concern for the company are the dissolving of Johnson’s Boutiques, the price of their products, and overall revenue.
In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival.” Many examples exist throughout Wal-Mart’s history including its use of networks, satellite communication, UPC/barcode adoption and more. Much of the technology that was utilized helped Sam Walton more efficiently track what he originally noted on yellow legal pads. From the very beginning, he wanted to know what the customers purchased, what inventory was selling and what stock was not selling. Wal-Mart now “tracks on an almost instantaneous basis the ordering, shipment, and delivery of literally every item it sells, and that it requires its suppliers to hook into the system, enabling it to track most goods every step of the way from the time they’re made and packaged in the factories to when they’re carried out store doors by shoppers.” “Wal-Mart operates the world’s most powerful corporate computing system, with a capacity (as of late 1999) of more than 100 terabytes of data (A terabyte is 1,000 gigabytes, or roughly the equivalent of 250 million pages of text.).
...Mackey were/are two of the most innovative pioneers of our time. Although Walton didn’t invent discounting, he was just the one to put it into action. His idea was not one that he thought of overnight, it was a combination of all his competitors’ mistakes that he studied in detail. Moreover, he was also a pioneer in his belief in employees. He believed that the workers that were interactive with the customers had the most knowledge of what the company ought to do. Same as Walton, John Mackey didn’t invent organic foods, but he created a grocery that ensured consumers of what they were purchasing. He prided himself in selling top quality organic, unprocessed foods to the public. In addition, Whole Foods set the standard of humane treatment of animals. These two men have been remarkable in their impact on society and have paved the way for up and coming entrepreneurs.
Walmart has had a long-standing presence in America society since the middle of the 20th century, seen as a place to get everything done, Walmart has become a fixation in our society. From grocery shopping, to changing your oil and even filing your annual tax returns, Walmart is always there, everyday. Started by Sam Walton in 1962, it began as a small operation catering to a small Arkansas community. It was started on principles very similar to small local businesses in small towns. Today Walmart has gotten a different, darker reputation. On the surface, Walmart may seem like the solution to everyday issues. Low-income families are attracted to the low prices, and people who work odd hours benefit greatly from the 24 hours a day that many Walmarts are open. Lately, Walmart has also managed to be publicly recognized as a store that sells many of today’s green products, including organic food, environmental conscious cleaning products, as well as, paper products made from recycled paper. However, underneath all this, Walmart has a different side. Exploitation of its workers is widespread amongst Walmarts who do not belong to a union, especially in the United States. Wal...
4. Hale, Todd. “Understanding the Wal-Mart Shopper.” Nielson Trends & Insights: Page 1. 10/19/2008 http://www2.acnielsen.com/pubs/2004_q1_ci_walmart.shtml
McDonalds has always been a leader in the fast food industry. Through its dynamic market expansion, new products and special promotional strategies, it has succeeded in making a name for itself in the minds of the target customers. However, McDonald’s earnings has declined in the late 1990’s and 2000s. This is mainly due to a fiercely competitive industry and variety in customer tastes and preferences.
The other day I walked into the supermarket to buy a box of Kleenex. I was faced with a variety of colors, textures, box designs, and even the option of aloe. All these features designed for a product to blow my nose into! Selection wasn't limited to the Kleenex section, either…I found abundance in every aisle. We seem to always want more - more choices, more variety, more time. In fact, even the word "supermarket" implies a desire for more than just a simple market.