under armour

I. Introduction

a. Background

Before Under Armour cotton shirts filled with sweat all-over used repeatedly every game underneath their pads was essential for every footballer. The problem is with this is that you feel really uncomfortable with this and you might not play your A game in the process.

A college footballer named Kevin Plank captain of the University of Maryland special team thought about this and wanted to change the way Athletes dressed forever. After canvassing some garments from the fabric stores in Maryland he built a prototype he called #0037.

He then distributed his prototypes to his teammates and his friends who are in the NFL to hear their opinions on the product. After making a few alterations to the said prototype he made sure that the t-shirts were comfortable for the players to whatever weather conditions they come across with.

Armed with an exemplary t-shirt on his hand he opened his office in the basement of his grandmother and went all over the East Coast to introduce his product to different athletes and sports equipment managers all over.

He made his first sale 12 months later to Georgia Tech amounting to $12,000 and the rest is all history with him now expanding his product line from footwear to woman’s clothing line Under Armour is now a force to be reckoned with.

b. Purpose of the Study

The purpose of the study is to be able to know what kind of software Under Armour is using in its system that is beneficial in the every day operations of the company.

II. Challenges

2008 is the year of economic recession in the United States 7.9 million people lost their jobs in the United States (Isidore, 2010) so the demands for purchasing apparel and sports items have decreased much like any other c...

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...ses at 100 times faster, and get a more productive IT Landscape that can reduce wastes and become more efficient, and a business community that makes faster decisions which is the primary focus of Under Armour.

c. Predictive and Text Analysis on Big Data – Being able to forecast data and analyse critical information for the company.

These on the other hand are the Applications that HANA specialises in;

a. Cost Process Accelerators -

It has a lot of modules namely FICO (Finance & Controlling), SD (Sales & Distribution), MM (Material Management), PP (Production Planning), QM (Quality Management), WM (Warehouse Management), LE (Logistics Execution), HR (Human Resource), PS (Project Systems), EHS (Environmental Health and Safety), & PLM (Product Life Cycle Management). This can be dependent on different companies depending on the requirements of company.