tourism industry

Travel and Tourism are considered one of the world’s largest industries in economy which outperformed the global economy and grew faster than many other remarkable global. It is seen as the key promoter of both economic growth and social development because of its potential to promote understanding and international relationship. According to the World Travel and Tourism Council’s (WTTC) economic impact research, in 2013, Travel and Tourism grew its total contribution to Gross Domestic Product (GDP) by 3.2%, which it represents US$7.0 trillion in GDP and approximate 4.7 million new jobs were created as a result of tourism activity. While in 2014, Travel and Tourism growth are expected to outpace growth in the whole economy GDP approximate 4.3% and it is expected to generate approximate 6.5 million new jobs as well (WTTC, 2014).

The importance of Travel and Tourism as a mechanism for economic development and job creation is clear. Tourism plays an important role in the socio-economic development of a country. It also has become an extremely important industry in Malaysia. Tourism industry can be indicated as an important sector for the Malaysia economy. It has been identified as the second largest foreign exchange earning sector and helped to strengthen the Malaysian economy in terms of international trade (2011). Thus, the government has made all possible effort to encourage people to visit places of interest in Malaysia. Hence, this paper analyzed the Malaysia’s tourism industry. It also discussed develops to the growth of tourism in the country. It explored the Department of Tourism’s tourism strategy, looked into the proposed possible alternatives for improved tourism in the Malaysia. Finally, it concluded that the aggressive ...

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...ause it is bought with foreign currency. Production of goods is various services that tourists purchase, so they need to invest which benefits will get back to the country as well as it will contribute several careers. And also it leads to a current economy in the country as well. The dimension in term of social of tourism is to relax from tension. Besides, also tourists can obtain knowledge and understanding of difference of each culture. Tourism industry is as a source of income in foreign currency. This will help to build stability of the balance of payments extremely.

Furthermore, tourism industry has role to encourage in order that bringing the country's resources utilized extensively. Thus, the summary of the role and importance of the tourism industry to the economy involves to society and culture as well as natural resources and environment in the country.