the dog

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The present lifestyle of the average Canadian revolves around consumerism and the achievement of self-actualization needs. These desires and materialistic ideals however, are relatively new concepts as a result of capitalism, which was spurred by the introduction of the department store during the late 19th century. Stores such as Timothy Eaton, Hudson Bay Company, Simspon’s and other major retailers stimulated the economy by encouraging cash sales, ultimately modernizing Canada and making it what it is today. Donica Belisle’s “Retail Nation: Department Stores and the Making of Modern Canada” encompasses the negative and positive impacts of the department store on Canada during the 20th century. Furthermore she explains how these corporations dominated and adapted to the lifestyles of the average Canadian. Belisle effectively supports her arguments by including in depth research and presenting both sides of the story. Belisle begins her article by introducing the economy and lifestyle of Canadians during the late 19th century. She explains that the new trending consumerism lifestyle during the late 1800’s was mainly due to the uprising of department stores as they offered low prices, fashionable products and convenience (104). Chapters one through three identify the relationship between department stores, products, consumers and the nation itself. With the majority of department stores targeting the emerging middle class, Canada began to build a consumerist national identity. Stores such as Eaton’s, Simpson’s and HBC introduced various new innovative techniques to maximize profitability. For example, their mail catalogues allowed people across Canada to access their services effortlessly (7). Belisle describes that department st... ... middle of paper ... ...ed the lifestyle of Canadians. Their effect on Canadians contributed to the making of our consumer capitalist society. While department stores introduced several innovative ideas to the business world, their negative impact significantly contributes to our materialistic lifestyle. Donica Belisle’s “Retail Nation: Department Stores and the Making of Modern Canada” clearly define these aspects and describe the mass retailers relationship between the public, its stakeholders and Canada’s national identity. The author’s well researched information and various perspectives of a situation support her arguments effectively. In conclusion, Donica Belisle’s book excels in its presentation as it is well written and well organised. She successfully communicates her main points and eliminates bias by presenting both sides of a story, making this a good book for others to read.

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