tAbstract

This report projects on the very well known and talked about sport; tennis. It is a sport that I have been very involved in since young therefore would like to further my understanding and report on the sport as a whole. A brief history of tennis and its aspects will be outlined. The following discussions will then focus on the future of the sport. The five main relations that will be looking in tennis are, the history of the sport, the spectator’s motivation, participant’s motivations, the impact on the sport in key issues such as cultural, social, political and interesting facts. A brief cover on what could be the future prospect and development for tennis.

Introduction

The very recent Australian Tennis Open has since been the buzz during conversation amongst tennis amateur or even enthusiast. Tennis is a sport well played and known all throughout the world. Why tennis? I have been an avid tennis player since young. My mum, a big fan of tennis since I can remember Martina Hingis’s first grand slam win held back in 1996 during the Wimbledon Open. She coached my third sister and myself back in primary school hoping she can impart the burning passion and drive she has had for tennis to us. We did enjoy the sport, played and even represented small association in local meets and tournaments. In the days back then, we three played both competitive and leisure tennis every now and then however times and have changed, we still do have a game or two but would only play leisurely. If not for my mum, I don’t think the sport would have appealed to me as much.

With the nature and play of the sport, you would simply need a racquet and a tennis ball to start with. Tennis courts these days are equipped with a wall in between the court, a...

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In a context of marketing tennis as a sport, with the right tool of promotion, advertising, pricing and venue, many tennis associations could look into drawing more crowds from the society through different channels.

Given that the future development for tennis looks promising with new sponsorships, players and many others, the sport has changed over the past 30 years whether it’s the manner of play, the rule variation, tournaments, or even publicity, it has come forth stronger and better than before. The sport has grown much wider globally, stretching out to Asia particularly. As cited, tennis has since received a scorecard with strong positive rating in the past 30 years. With that said, it explains why even after years of not playing competitive tennis, I still enjoy the game up to date and having watch every Tennis Open the scoreboard is still unpredictable.