Change your mind, choose your mood
Magazines, members of the print media family, have entered the twenty-first century in a state of confusion. Although they are still very much ink on paper products, magazines also reaches people on websites, they are exclusively available in digital form on the internet. At the same time, magazine format, which information organized by topic and theme in an entertaining manner, has been borrowed by television. Thus the magazine is a media product, a medium of communication, and a communication format. Understanding what magazines are and how they have evolved from their beginnings is one of the vital things in understanding what they are today.
Many people nowadays ask the question: what differentiates a magazine from a newspaper? Actually it is a necessary question, since in contemporary publishing it is sometimes difficult to distinguish between the two. Generally, a magazine is a published less frequently than a newspaper. It is also manufactured in a different format; usually on better quality paper, bound rather than merely folded, and with some kind of cover.
Magazines today then retain their traditional functions. They are a major medium of surveillance, often delivering information ahead of the rest of the media. Some magazines like Time, are intended mainly to inform and others like Playboy, to entertain. However, among the various functions served by magazines in contemporary society, the most notable is still correlation. This refers to interpreting society and its parts, projecting trends, and explaining the meaning of the news by bringing together fragmented facts. The magazine from which we will be discussing an advertisement is categorized as a consumer magazine, called SHAPE. Shape has a specific target audience, mainly woman trying to live a healthy life. This magazine has all kinds of articles, including low-calorie recipes, methods of exercising and ways to dress to look fit. The types of advertisements they publish are mostly related to health; beauty, skin, food and many more. While skimming through this magazine, an ad caught my attention. On a white background, starting from the top going vertically; three simple words combine to from the first half of the slogan: "Change your mind" printed in Times new roman, and in black. Slightly beneath it, a color palette make-up case with five circular colors: lime, orange, green, brown and pink. They are in a metal case, with an eye shadow brush (pinceau).
Dewey Dell’s conflict Dewey Dell is the fourth child, and the only daughter, of Anse and Addie Bundren in As I Lay Dying. “Dewey Dell monologues are characterized with unarticulated wishes, powerful but poorly misunderstood emotions, and weakness.” From the dialogue, Darl said to Dewel Dell that Addie is going to die and she will die before they get back from the lumber job. Based on the story As I Lay Dying, does Dewey Dell hates Darl or she doesn’t? If yes, what is the reason?
Advertising is a form of communication involving selling a product to modify the behavior of the buyer into buying the product. In the essay, “Advertising’s fifteenth appeals”, Fowles explains how advertisers see the readers through the magazines and the appeals they use to influence the readers. Magazines target the audience as meant to satisfy their desires for love, attention, or the feeling to be secured and safe. For example, Cosmopolitan magazine sees the readers as flawed individuals who should change themselves to be accepted by others. Most of the appeals used to influence those audiences are “the need of escape”, “attention” and “the need to satisfy curiosity”.
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers.
When we’re flipping through a Cosmopolitan magazine, we often times don’t stop to observe advertisements. Some might catch our eye at first glance and some we may hardly recognize. Dove and Olay chose certain colors, repetition, sayings, size, lines and strategies when they developed their advertisements for body wash. Both companies have good and bad things about the advertisements they had published in the magazine that is aimed towards young adults. The two ad’s might make one feel completely different, while they both serve the same purpose.
Although society is now adapted to the vast amounts of advertisements, it is imperative to stop and consider the messages that are presented. The internet is flooded with ads promoting beauty and cosmetic products, which often claim to make women feel better about themselves. In truth, the company selling the cosmetic product makes the buyer feel inadequate, causing the individual to feel as though they must have the product to obtain more magnificent pulchritude. The audience targeted for the magazine advert comprises those who want to look and feel more attractive from acquiring better-styled eyelashes, and as "Maybelline" is a drugstore brand, it appeals to an average income family.Because of its range of products and general affordability, Maybelline is a
“Living in an age of advertisement, we are perpetually disillusioned.” ~J.B. Priestley sums up the reality of our media today. We are constantly being influenced and affected by advertisements and how we react to them. Advertisements have a great effect on us and how we operate. Advertisements attempt to control what we should wear, how we should look, what we should eat, what we should do, how we should think, and how we should smell. This magazine advertisement is very convincing of what type of perfume we should wear. “Moschino Couture!” uses an attractive woman, simplistic layout and sample perfume to sell us the product we all yearn for.
By some critical analysis, magazine is one of the informative elements that has to with education and carry information of genuine stories concerning important happenings in a particular society.
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
Another category of magazines are general interest magazines. The Saturday Evening Post, was the first magazine to achieve general interest and it became America’s longest-lived magazine. The Post’s success led to the golden age of magazines which ran from 1885 to 1905, where the number of published magazin...
Technology has made a significant impact on mass media. Therefore, Sunset Magazine has evolved from a print publication used to market to travelers to one that includes a digital version, as well as an application, and accessibility through various social media platforms.
n today's world it`s practically normal to see every kind of ad, and they are everywhere! In the article “Advertising's Fifteen Basic Appeals” By author and professor Jib Fowles. Who claims that advertisers give “form” to people’s deep-lying desires, and picturing state of being that individuals yearn for…” stated by Professor Fowls. I will describe the fifteen apples that advertisers use when trying to sway to the public to buy their product. These apples are the following… sex, affiliation, nurture, guidance, aggress, achieve, dominate, dominate, prominence, attention, autonomy, escape, feeling safe,aesthetic sensation, curiosity, and Physiological needs. By observing some magazines which are frequently bought, I will examine three full page advertisements to to see what of the fifteen appeals are working in each ad to convey that desire.
There are hundreds and hundreds of literary magazines. Every Tom, Dick and Harry is seemingly starting a journal. However, in the entire scope of literary magazines, there are three basic types.
The newspaper industry presaged its decline after the introduction of the television and televised broadcasting in the 1950s and then after the emergence of the internet to the public in the 1990s and the 21st century with its myriad of media choices for people. Since then the readership of printed media has declined whilst digital numbers continue to climb. This is mostly due to television and the internet being able to offer immediate information to viewers and breaking news stories, in a more visually stimulating way with sound, moving images and video. Newspapers are confined to paper and ink and are not considered as ‘alive’ as these other mediums.