The data have shown customers’ interest; the retailers can serve their customers more effective when they know what their customer want. The product will catch customers’ attention because they know where exactly to put it. That lead to more product being sales and more money being generated. According to the video “How store track your shopping behavior”, from the study of men’s habit of shopping, they know how to get men pay attention to their products. They change it up a little bit and get a really interesting result:”85% increase in product touch, 44% increase in sales, and 38% increase in dollar sales”; that is huge increase numbers.
This brings customers much convenience. To maintain customers loyalty, department stores are offering an affiliate program. Parents also want to save money for bringing up their children, and will be attracted to shop in stores, which is offered discounts. For instance, Jusco Store (AEON, 2011) and YATA(YATA, 2013) member with purchase discount on special date. Also, department stores are providing a fast and free delivery service with certain a... ... middle of paper ... ...e likely to see such eye-catching advertisements at the MTR.
Kudler Fine Foods wants to increase the loyalty and profitability of their customers. Kudler objectives are to expand services to generate revenue, the frequent shopper program, and to increase efficiency, which will bring the cost down on the products. They are interested in developing a system that will track the customer purchase through the frequent shopper that will reward the loyalty of their customers, new and old customers, by giving them points every time that they buy anything at all the stores. The customers will be able to redeem these points for anything that they want. The customers can redeem the points for specialty food or other gifts that Kudler or with another company, they will contract to provide the service for them.
The demographic is also set for people of all ages when it comes to finding and purchasing Disney products from the online store. Using all demographics this website sells their products. Kids will use the website to find movies and items from their favorite movies and characters. They tell their parents they want these things and then their parents go to buy products for their children. Unsuspectingly, they also find items they like so they will end up purchasing more items from this website.
By making the interior color pastel gave a feeling of warmth and welcoming the customer to shop and browse. Making the stores atmosphere tailored towards their customers allowed the customer to spend more time in the store, therefore buying more items. And by knowing that their customers have children, gave the company vital information to create kid friendly displays. This is a key asset for the company. Making the store kid friendly not only allows customers to purchase with or without kids but also makes the children a constant advertiser of the store.
The challenges that retailers may face are customer service, low inventory, store appearance, and brand selection. For JC Penney it’s important to put the customer first and make the customers shopping experience a memorable one. Customer service is always mentioned through coaching to employees because the customer’s worth means a lot to JC Penney. JC Penney strives to greet and help the customer find exactly what they are looking for, or something similar. Adding value to a customer’s shopping experience is more likely to keep the customer coming back then giving poor service.
Retailers want stores to be a magnet for consumers which support them to discover the actual product they are willing to purchase and to inspire them to make careful, unintentional and impulse purchase or at last offer them with pleasant shopping experiences. If this visual merchandising have not preferred outcome on customers the problem arises whether it is profitable to spend time and money for retailers on this Marketing Medium. Visual Merchandising is important because it Increases Brand Awareness, Improves Brand Presence in Stores, and in the end. Most of the time it increases brand Image in Consumer minds and overall impact in companies
The Impact Of Product Location Before we start I think it is important that I clarify what we mean by Marketing as a concept. Basically it is about selling products that customers want to buy, this is achieved by putting the customer first. Continuing customer research identifies needs and trends in customers buying behaviour which we can cater for to attract further customers. By satisfying the needs of our customers they will become regular customers and will potentially recommend us to their friends and families. The way that we meet our customers needs is by getting the right balance of the “marketing mix” by selling the right product at the right price in the right place whilst being presented correctly.
Playskool (which was later bought by Hasbro) is known for the quality of the products that they produce. When Playskool created Cool Tools, it allowed them to create artificial tools for children to perform pretend projects that made it feel like they were... ... middle of paper ... ...l as “Playskool Parents”. If a parent sees the quality and the enjoyment the brand brings their children, they will be more likely to continue purchasing the brand and become loyal to it. This creates an engagement for children with the brand and encourages them to talk about the character(s) that the brand has to offer. Parents are also going to become engaged with the product as well learning more about what other products the brand offers.
Which define as the percentage of the customers’ purchase made from the retailer (Levy and Weitz ).Sometimes we, as customers, don’t mind pay more, or even travel back and forth to their stores, to meet our personal sales and of course get our specific items. This kind of relationship might require a long process, and personal experiences by the customers. However, this could easily happen if one retailer generates correct and effective strategies to build customer relationship. Assigning and applying strategies to generate customer relationship might also cost a lot of expenses. However, once this particular strategy succeeds, this will lead to increase in customer loyalty, and hence retailers will be able to maximize their profit eventually.