Introduction
J’ai réalisé mon stage commercial chez Pernod Ricard Venezuela. J’ai choisi cette entreprise afin de découvrir avec le fonctionnement d’un service commercial, et d’avoir une première expérience professionnelle dans mon pays d’origine.
Au sein de PRV on m’a confié une mission d’investigation afin d’optimiser les négociations du département commercial. J’ai dû analyser l’impact de publications et des exhibitions négociées par l’équipe de vente. De plus j’ai dû réaliser une proposition merchandising pour une chaîne de supermarché qui est en train de restructurer sa démarche auprès des clients.
Ainsi dans ce rapport, je vous présenterai en première partie l’entreprise, son historique, ses employés, le service commercial et son marché. En deuxième partie je définirai en détail les activités menées pour réaliser la mission qui me fut confiée et pour atteindre mes objectifs personnels.
I L’entreprise et son marché
I.1 Présentation de l’entreprise
Raison Sociale: PERNOD RICARD VENEZUELA
Forme Juridique : Compagnie Anonyme
Capital Social : 17 000 000 €
Nom du Directeur : M. Elvis IPPOLITTI
Adresse : Avenida Rio de Janeiro
Edif. Centro Rio de Janeiro, PH
Las Mercedes, Municipio Baruta
Caracas 1060 - VENEZUELA
Téléphone : (58-212) 200 72 00
Fax : (58-212) 200 72 99
Date de création : 2002
Secteur d’activité : vente et distribution de vins et spiritueux
Chiffre d’affaires : 45 075 000 €.
Effectif : 110 personnes
I.2.A Historique
Fortement implantée sur tous les continents, Pernod Ricard est l'un des trois premiers opérateurs de spiritueux et vins dans le monde. Depuis sa création en 1975, une forte croissance interne et des acquisitions ambitieuses ont permis au Groupe de développer l'un des portefeuilles de produits les mieux dotés du secteur.
Le Groupe dispose de réseaux de distribution puissants sur tous les continents et aujourd'hui, plus des quatre cinquièmes du chiffre d'affaires sont réalisés hors France : 40 % en Europe, 22 % dans les Amériques et 22 % dans le reste du monde. Dans la catégorie des spiritueux internationaux, Pernod Ricard est numéro 1 en Europe Continentale et en Irlande, numéro 1 en Amérique Centrale et du Sud et numéro 2 en Asie-Pacifique. Il se situe au sixième rang en Amérique du Nord. Le Groupe est par ailleurs numéro deux du secteur "Travel Retail"
Quelques Dates Importantes
1975 France : Création de Pernod Ricard par la fusion des deux sociétés d´anisés Pernod et Ricard. Le group inclus aussi JFA PamprylÉcosse : Acquisition de Campbell Distillers (Scotch whiskies)
1982 Monde : Acquisition de SIAS MPA, producteur numéro un au niveau de concentrés de fruits. Pour la première fois, les activités du groupe sont gérées depuis la France.
...r at first it has made a place in each European country. France is known for it’s wines and gourmet food but the people have grown to love and enjoy our American tradition Budweiser from Anheuser-Busch.
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