social media marketing

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Introduction
Businesses use a number of strategies to spread information about their product or services, viral and social network marketing is one of the strategies, businesses are rapidly finding the need to use them in their cause of business.
Definitions and history of viral and social network marketing
Viral marketing induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect according to Rouse (2007). Viral marketing therefore spreads the cause of a business via the internet rapidly, for example it is spread via media sites such as text messages, eBooks, video clips, Emails or websites.
Social network marketing is a strategy that enables businesses to further their reach to more customers, which helps businesses tap into their customers interest Kim (2007-2014), examples of social networks used by businesses are Facebook, twitter, Friendster etc.
The history of social media is relatively new because a large number of people got exposed to it via the two most popular media sites (twitter and Facebook), but it dates back in 1969, when CompuServe was one of the first major commercial internet providers in the US, they used the technology known as dial-up to connect to the web according to The Didelot (2013). The first email was delivered in 1971 Borges (2012), social media marketing kept on growing from then on with other social media sites that built a closer relationship between the consumers and businesses the two largest social networks Facebook and twitter were invented in February 2004 and March 2006, respectively. In 2005 there were more than 8 million web pages, this period was known as “after the dawn” and Facebook...

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...rief History of Social Media”, (accessed on May 12, 2013),(http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html)
Chapman, Cameron (2009), “The History and Evolution of Social Media”, (accessed on May 12, 2014), (http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/)
SocialF5 (2011), “Social media’s effect on world economy”,( accessed on May 12, 2014), (http://www.socialf5.com/blog/2011/06/social-medias-effect-on-world-economy/)
Mullaney, Tim (2012), “Social media is reinventing how business is done”, (accessed on May 12, 2014), (http://usatoday30.usatoday.com/money/economy/story/2012-05-14/social-media-economy-companies/55029088/1)
Kruse, Kathi (2014), “Social Media 2014: Investment is a Necessity, Not a Luxury”, (accessed on May 12, 2014), (http://www.krusecontrolinc.com/invest-in-social-media-necessity-luxury/)

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