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Recommended: Case study of Coca-Cola

Coca-Cola’s has a global growth corporate strategy with their products. Coca-Cola is an invention of a pharmacist from Atlanta, Georgia from over 128 years ago. Coca-Cola has revenues of around $48 billion; Coca-Cola is one of the largest beverage manufacturers globally manufacturing sparkling beverages, juices and juice drinks (The Coca-Cola Company SWOT Analysis, 2014). Coca-Cola is available in over 200 plus countries and they have over 3,500 products world wide. Coca-Cola made one of the most classic mistakes when they moved to the “New Coke”. As a matter of fact, Coca-Cola changed their formula for Coke, this drink was the most popular soft drink in the entire world, and a ballistic backlash against the Coca-Cola move made the soft drink king change their mind in 79 days (Fass, 2013). In addition, in the past year the Coca-Cola Company and Green Mountain Coffee Roasters, Inc. have announced that the companies will collaborate on the development and introduction of The Coca-Cola Company's global brand portfolio for use in Green Mountains Coffee Roaster's forthcoming Keurig C...

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