responsiblity of the media

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The Media

· an agency, means, or instrument to disseminate information

· defines our shared perceptions of the world, society, and politics

· selects what information is directed to us

· media presents views of an issue

· influences on media coverage

o producers of the news

o sources of the news

o audience for the news

Power and Responsibility of the Media

· investigate wrong doing

· publicize and explain government action

· evaluate programs and politicians

· bring matters to the public attention that might otherwise by hidden by government

· reconcile campaign promises with government action

· media shapes our perceptions of the government through reporting

Media rests upon the First Amendment

· "Congress shall make no law abridging the freedom of the press."

o instrumental to a free society

o if people are given full information of their affairs they will exercise sound judgment (Jefferson)

· American media may openly oppose the government

o Near v. Minnesota (1931) extended free press to states

§ "complexity of government and opportunity for corruption increases the need for a vigilant press"

Organization of the Media

· local orientation

o learn about what is around us

· nationalization of the news

o same sets of events, presented in a similar way

§ wire services supply local newspapers with national and international stories

§ cost effective

§ every newspaper can not have a media corespondent in Beijing

· network news

o national program carried by local affiliates

o national newspapers (elite papers influence the influential people)

· national nagazines (Time, Newsweek, US News)

o very similar in coverage

o middle of the road

· nationalization of media contributed to the nationalization of politics

Impact of Private Ownership of Media

· profit motivated

o attract large, diverse audiences

o programming appeals to certain advertisers

o subscribers are consumers of advertising

Preferences of Mass Media

· entertainment

· personalized stories about familiar people

· short, simple stories

Distates of Public

· political stories

· repetition

Media Regulation

· broadcast media is regulated by the Federal Communications Commission (FCC)

o electromagnetic spectrum is publicly owned and it should benefit all

· equal time rule

o broadcasters must provide candidates for the same office an equal opportunity to buy commercial time

· right of rebuttal - individuals must be given time to respond to personal attacks

o Red Lion Broadcasting Company v. FCC

§ upheld right of rebuttal

§ allowed a liberal author an opportunity to respond to an attack by a conservative

§ "the views expressed in the program are not necessarily those of the producers of the program"

· fairness doctrine

o broadcasters were required to air programs with opposing views

o made obsolete in 1985 by FCC

o diversity of media presented different views

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