Introduction
The NWS Yorktown sponsorship agreements follows the BUPERS guidelines on sponsorship and this guideline is our Bible. We adhere to it strictly.
NWS Yorktown special events offer a unique avenue for the corporate sector to meet their business objectives through sponsorship opportunities. MWR events offer specific target markets of all ages including both military and civilian communities. In order to become apart of corporate advertising budgets, a certain message about NWS Yorktown special events and the many benefits they offer to potential sponsors must be conveyed in a timely and effective manner.
There are more events than are supported by sponsorship dollars. Sponsorship proposals are being more carefully assessed to select opportunities which offer the most consideration and highest potential of measurable sales increases for budgeted promotional dollars. Once an event has been proven to deliver corporate benefits, sponsors will seek out more event opportunities and possible increase existing involvement.
Establishing Excellence in Programming and Execution
NWS Yorktown MWR special events compete with special event programs throughout the Hampton Roads area. These programs typically have large operating budgets and the ability to charge high ticket prices to patrons. MWR is becoming increasingly more effective in doing more with less and thus providing events equal to, and sometimes better than events on the outside for nominal fees.
Consistency in excellence event programming is a goal of MWR. Communicating this idea to Hampton Roads military is an even greater goal. An established special events program with consistent high attendance records in a specified target market is a prime arena for a company looking to coordinate their promotional dollars efficiently.
Understanding Corporate Objective of Event Participation
Today, more than ever, event marketing must be designed to fulfill specific business objectives. By determining these distinct goals, we as event organizers can assist corporations in satisfying their projections through sponsorship of our events.
Once sponsorship agreements have been signed, a personalized advertisement and promotional package can be tailored to specific business needs. For the event organizer, being in tune with the event means being able to offer creative marketing ideas to participation sponsors. It is just as important for the sponsor to receive a measurable, positive result as it is for MWR to obtain the sponsor’s dollars. Looking at the entire picture from both ends of the spectrum is the key to successful event marketing program.
Commercial Sponsorship vs Donations
Commercial sponsorship is the exchange of cash, goods, and/or services for marketing opportunities at an event.
Through this video concerning the promotional mix of SXSW, I have learned how each element of the mix works together in order to create effective promotions to drive sales and profits. I actually never heard of SXSW prior to this video, so I have also gained knowledge about it and its marketing strategies. South by Southwest is a yearly display of movies, digital media, and music festivals and conferences that are held in March in Austin, Texas. It started in 1987, and has grown tremendously into a bigger event each and every year. Such an event is a great platform for businesses to gain the exposure that they need to market themselves in this competitive market.
Having sophisticated and advanced technology features like online booking. This should attract new members as this is a very straightforward and effective method to book pitches (potential
Their plan was to have all parts of the country be equally represented in this event. The guards would take care of their own work and shows would take place in the winter season. They decided that there would be rules involved and uniform as well. Finally, there will be a contest to see who are the champions. Champs would take place in the same area for two consecutive years before moving to one of the three regions. Why not keep it in the same area? Well guards didn’t travel that much back then so it was important to move the site. In October, they had an organized meeting. Most instructors for guard were also teaching drum corps and would already be attending. The meeting was open for anyone to go to so nationwide guard representatives attended. In total there were thirteen associations that went. In the meeting they agreed to have Lynn Lindostrom head the new organization for the first year. Little did she know, she’d maintained this role for twenty-four years. During the first year of WGI, three people shared the role of Chief Judge so that there can be represenation of the East,Midwest, and
For this discussion, I have chosen the sports property of the Golden State Warriors. The Warriors play in the NBA within the Pacific Division and have a large local and regional fan base in the city of Oakland and state of California. Even though the Warriors have a large fan following, there are several ways of extending the Warriors brand reach beyond the basketball court with conventional sports minded consumers and non-sports fans. In order to accomplish this, the Warriors must think outside the box and look at attracting typically unaware markets and consumers that are missing the marketing and advertising plans that are currently being used. The Warriors can use partnerships, alliances, licensing, merchandising and sponsorship activation to build the brand awareness and effectively increase their revenue.
Early in our course we discussed the uniqueness of sport marketing. We noted that sporting events cannot be replicated. As I worked, I realized that for many of the participants and their families, this event may be a one-time occurrence.
I spent the day in Massachusetts blitzing stores that will be a part of the Turkey Trots on December 9th. I started off in the morning with Andrew Wagner in Dorchester, MA with manager Will Tasker. We walked the store together and placed an order for missing POP, along with making notes of R2 executions that need to be taken care of before my next store visit. We also worked with the store to get the Ryobi 31pc D&D executed, this needs to be in a SC, not a wingstack in Dorchester for the walk. Along with looking for off-shelf merchandising opportunities for R2. We ended my visit going over R2 product knowledge that Andrew had questions about.
The perceived and actual benefits by engaging in non-traditional marketing tactics such as sponsorship are well documented. Broadcasted events utilise sponsorship as a brand exposure opportunity capable of providing brand integration, which advertising scholars illustrate as the ‘inclusion of branded products or identifiers through audio or visual means within mass media programming’ (Wiles and Danielova, 2009; pXX). Existing research supports the theory that sponsorship enriches corporate image and consumer response (Javalgi et al., 1994; Stipp and Schiavone 1996, Koo, Quarterman, and Flynn, 2006). Authors hav...
The operation’s overall marketing strategy appears solid, with televised events being the staple of its strategic initiatives to promote accessibility and reach out to its fan base (Ferrell & Hartline, 2014). NASCAR uses the medium increase visibility and promoting its brand to more than 167 countries (Ferrell & Hartline,
Mihai, Alexandru. “The Strategic Sports Marketing Planning Process.” Manager. Manager Journal, 2013. Web. 6 December 2013.
1. The opening ceremony for Operation Lightning Strike signified the beginning of integration and interoperability for the 2 SIR forces and 4-23 IN.
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...
It will provide the necessary tools, techniques, examples and methods to sponsor and exciting and profitable event
So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others. All the more making it harder for other incoming event planning business to excel due to others in the industry have the upper hand when it comes to knowledge and expertise according to many
From business conferences to weddings, there are events going on all around us, and where there are events there are event planners constructing it, putting it all together, while making everything run effectively. Event planning is always unpredictable and you need to be always ready for any problematic situation that may occur. When starting out there is a great chance that problems will occur that one will not prepared to face, but this is all a part of the improvement process. These situations should be looked at as a learning experience and should give you some ideas of how to improve one’s event planning skills and one’s own business. Because of all the hospitality, craziness, and personal gratification, I have chosen to become an event planner.
Event marketing shouldn’t just take the place of traditional or community marketing, but should also be a tactic which is supplemental for both. Most of the companies choose to participate in the events for various reasons. A small company may want to expose that a live webinar event can provide while in case of the large company, it may need face-to-face interaction that a trade show can afford.