With the expansion of digitalization, popular trends emerged with media outlets, such as YouTube. Since surfacing in 2005, YouTube is one of the most visited websites behind Google and Facebook (Cayari, 2011). As Newkirk & Forker (2007) notes, it was voted “invention of the year in 2006” by Time magazine. YouTube is free to the public sphere to publish media with few regulations. This space contains media in the form of music, advertisements, videos, lectures, tutorials, and personal video blogs.
It also became viral, because it brought a lot of happiness to the people. (http://www.1stwebdesigner.com/design/youtube-viral-marketing/) As we can see social media such Facebook and YouTube are having a big impact on consumers, on how they receive messages. Today, it is much harder for marketers to control public perception of their brands. Social media gave an opportunity to users to talk about products twenty four-seven. So rather than ignore Facebook and YouTube as something new and unknown companies should use it as a great opportunity to make their products more interactive.
YouTube is an video-sharing organisation that was established in 2005 by Steve Chen, Chad Hurley and Jawed Karim who were former PayPal employees. It is now the 3rd most popular website in the world now and is currently owned by Google. Over 1 billion accounts are registered to the website and 6 billion hours of footage from the site is watched monthly. The success of the website has greatly benefited people’s lives and stories and has helped change world problems. It has also created many new businesses and has helped them become successful.
Introduction Traditional forms of advertising such as TV and newspaper advertisements are becoming more saturated. Marketers need to find more alternative strategies to reach out to its target customers and drive awareness, one of which is Viral Marketing (VM) which has seen remarkable results through the increase of broadband access that facilitated easy access for commercial intent. Consumers are now well-acquired to technological advancement and can have relevant information research through the use of internet. The Hotmail story is a classic example of VM success story (Wilson 2000). There was a clickable link in every email that was sent out and it soon became a hit with over 12 million users in one and a half years (Allen 2008).
Often, viral videos are spread through sharing by viewers, kinda like word of mouth. Viral marketing often comes in the form of videos. The main goal is to create infectious, viral messages that appeal to their target market with high SNP (social networking potential) that can easily spread through individuals.” According to Rachel Arandilla the first truly viral video was Numa Numa a video of Gary ... ... middle of paper ... ...on of the youtube community, most don’t make a significant amount. YouTube is above all things a video sharing website. In some cases this means music videos or small scale productions.
Talks of YouTube Over the past few years YouTube has gained popularity and has had positive talks in affects because of its videos that can help people whether they are having a tough time or if they just want to have a laugh. One reason YouTube is a terrific website is because it makes people laugh even if they are in the worst moods YouTube could at least make a giggle come out. In addition if there is a person with a great talent he can get noticed on YouTube and he could probably become big. YouTube has become very popular because it has quickly become the latest online destination for our society. “YouTube has positively impacted our society’’ (Sprague 5).
According to author Alex K. Rich, “thirty-eight percent of Americans want to distribute content online.”(Rich 1) YouTube has brought about a new form of high quality amusement and entertainment to a lot of its viewers. YouTube “is a popular video streaming website that displays uploaded video files created or disseminated by its users” (Belanger 1) writes Craig Belanger in his overview of YouTube. It is free and user friendly which makes it very popular. According to Jennifer Sexton this innovative website was founded by three former PayPal employees who had a “simple desire to capture short videos and share them with others.” (Sexton 1) While their intentions were not to make money and become a popular website, very quickly YouTube’s popularity increased and it is used by many internet users. According to the viewpoint of Alex K. Rich, “YouTube has lowered the bar for what is considered entertainment”(Rich 1) It is true that a majority of the videos created and uploaded to YouTube are not professional quality, it is a website that allows submitters of all ages and degrees of creativity to make a video.
It is like an open window into people's own lives, culture, and customs. Famous youtuber Louis Cole visits several countries around the... ... middle of paper ... ...d since there are millions of daily users the ads become very effective. Of course not only do products get promoted but also politics such as presidential elections. All this dvertising has made youtube a commonly used webpage for spreading the word. Over all, YouTube can be either a good or bad thing, but it really dependends the persepective it is looked at from.
Nowadays, Social networks has become the most popular websites, especially in recent times has spread dramatically. People they want to keep in touch with their friends, family or classmates usually use these social networks like (Facebook, Twitter, MySpace, tumblr and Instagram). This essay will specialize the topic of Facebook because it is the most popular among them. Facebook founded in 2004. Facebook is an ability to share information and gain knowledge also it is used for advertising and marketing.
With the election this year social networking defiantly played a huge role with how each candidate was perceived. Social networking really persuaded the vote and most likely made some people vote for who they wanted. Also, musicians and artists really benefit from social networking in a major way. Today, music is most likely streamed so you need to have a strong social fan base to promote yourself more. Some artist with no talent benefit from social networking by getting internet famous and end up getting money for doing what got them there.