Campanii de relații publice în cadrul Apple Pentru a forma o imagine cât mai completă , trebuie să examinăm campaniile de relații publice corporației Apple pentru formare, gestionare și promovare imaginii. După cum am clarificat în capitolul II , prin metodele de relații publice este creata si menținuta o imagine și se formeaza opinia publică în sprijinul scopurilor și obiectivelor companiei . Instrumente de astfel de activități sunt : mass-media : interviuri , conferințe și prezentări , precum și participarea la activități care ar putea atrage sponsorizare sau posibilitate de a deveni un sponsor. Mai jos prezentam o scurtă descriere a campaniilor de relații publice Apple cele mai strălucite. Trebuie remarcat faptul că în crearea a fiecarei dintre ei a fost implicat direct Steven Jobs . Pentru stilul său de conducere au fost reprezentative cunoștințele lui aprofundate in întregul proces de producție inclusiv participarea în activități de promovare produsului . Un exemplu excelent al acestei activitati pentru Apple poate fi numit o conferință anuală MacWorld Expo din San Francisco , unde Steve Jobs a vorbit fanilor Apple brand. La astfel de eveniment s-au adunat pîna la 100.000 de adepți a produselor companiei . El a dat de multe ori interviuri la mai multe agenții și publicații de știri, inclusiv si pentru cei care n-au legătură cu domeniul IT . Cele mai cunoscute în SUA și în lume Newsweek, Rolling Stone, Fortune, CNN, Wall Street Journal, CBS, Canal +, Time Magazine au fost interesați să publice și să prezinte informații despre . Astfel el a atras atenția asupra activității companiei publicul cat mai larg posibil. Altă tehnică de formare imaginii , așa zis “ halo-ul” , promovarea proiectelor de succes ca un p... ... middle of paper ... ...trat mai mare decât vecinii săi Saks și Tiffany , cladirile cărora sunt semnificativ mai înalte . Veniturile Apple sunt 4mii si 32 dolari pe an pe metru patrat . Comparați acest lucru cu 2 mii 600 de dolari de la Tiffany sau 930 de dolari de la Best Buy ( Best Buy - cel mai mare retailer de electronice de pe piața de consum din SUA și Canada) . Apple a devenit cel mai bun retailer din lume avand o gândire altfel decat cei mai mulți proprietari de magazine de brand . " Înainte , companiile nu erau dispuși să investească atât de mult timp și bani în proiectarea unui magazin”- a spus Steve Jobs în 2007, într-un interviu revistei Fortune . Nu conteaza dacă cumpărători știu despre acest lucru. Ei pur si simplu simt . Ei simt că ceva este un pic diferit . " Are sens să acordăm atenție principiilor din metodologia lui Steve care s-au folosit la magazinele Apple:
During World War II, for instance, the elements of war were taken from the location of the military fights and brought to the households of millions of families. Advertising has the power to sell ideas, to give or take away hope, and to boost people s morale; the ideas that were presented to the public through propaganda are immortal, they linger in the nation’s memory. Images often displayed in posters and pamphlets during war time, were an essential factor in gaining peoples support and trust, images attract people’s attention with more efficiency than words. It is an effective means to attract attention; it I said that images speak louder than words and this case is not the exception. Media, during World War II, was the catalyst which increased the magnitude of the issue that was being confronted.
"Apple products made with child labor – internal report.”http://rt.com/. Autonomous Nonprofit Organization “TV-Novosti”, 26 Jan 2013. Web. 7 Apr 2014. .
Thirty-two years ago Apple released its first commercial during the Super Bowl. The ad contains multiple references, including its title, from George Orwell's dystopian novel “1984”. The idea was conceived by Brent Thomas and Steve Hayden who decided on the brilliant tagline “Why 1984 won’t be like 1984”. The famous Ridley Scott directed the ad while actress, model, singer, and athlete Anya Major played the lead role. Apple’s “1984” has several instances in which one can observe the use of the three appeals: ethos, pathos, and logos. “1984” uses Aristotle’s three appeals to endorse the new Macintosh and put Apple on the market. More specifically, the use of ethos is blatantly obvious in the ad.
For the summary, Apple’s genius usage of the relevant problems of the modernity, its reference to a legendary novel as a source of bright dystopian images, and appeal to the feelings and values so dear to the American fellow, made gave this advertisement truly deserve the title of the legend in the advertisement market. It was streamed only once, at 1984 Super Bowl which made its reference to George Orwell book even more symbolic. The purpose of advertisement was to introduce Macintosh, the first personal computer in its form today . Such revolution in technology world could only be made by the courage of people who “think different”, and its debut was like that, bright and memorizable.
The purpose of the present paper is to discuss a very interesting piece of art, Fra Filippo Lippi's “Portrait of a woman with a man at a Casement”. I will begin by the analysis of the formal qualities of the painting such as the composition, the color, line, texture, proportion, balance, contrast and rhythm. I will then discuss how the work fits a certain stylistic category. I will demonstrate that the painting reflects the social and cultural trends of the period in which it was created.
The topic that I will writing about is about the company of Apple and how it is a great company. I will also be talking how Apples is a utilitarian company and makes products that makes the consumers happy. Apple is one of the many electronics company that make computers, tablets, phones and iPod. Apple was a company that was founded by Steve Jobs, a college drop out on April 1, 1976. In this essay I will be discussing how Apples products make consumers happy, the philosophy of apple and how apple also makes people angry.
In order to gain such a great value on the writing. The writer would like to present the previous study and research that have correlation to this study, in order to prove the originally of this study. There are several theses and journals that relate with this study, the first relevant previous study is Viktoria Drumova’s thesis: The Picture of Dorian Gray: Eternal Themes of Morality, Beauty and False values Through Centuries. Drumova is a student of Narva Collage, Tartu, Estonia. She writes her thesis in 2015, which submitted as partial fulfillment of the requirements for her master degree. It is about social condition and representation of morality (in particular moral values as dignity, honesty, empathy, sanity) and an exaggerated importance of beauty in Oscar Wilde’s novel The Picture of Dorian Gray in the context of the Victorian era.
2: Finkle, Todd A., and Michael L. Mallin. "Steve Jobs and Apple, Inc." Journal of the International Academy for Case Studies 16.8 (2010): 49+. General OneFile. Web. 19 Oct. 2011.
O'Grady, J.D. (2008). Recent Titles in Corporations That Changed the World. In Apple Inc... Santa Barbara, CA: Greenwood. Retrieved from http://ebooks.abc-clio.com/reader.aspx?isbn=9780313362453&id=GR6244-4
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Feature Article Role of PR in organizations. Today, public relations is a complex profession for thousands of thousands of people all over the world to practice. Almost all large and small organizations have their own public relations department, or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and others (Grunig, 2001). Therefore, PR is an important department for organizations.
Steve Jobs one of the founding fathers of Apple Inc used strategic planning to his advantage by making Apple’s mission a simple one- bringing easy to use computers to the general market, revolutionizing the computer market. In 2007, after thirty years, the organization changed its name from Apple Computer to Apple Inc., this was a significant move because the organization became more independent, and it was no longer known as a vendor to Macintosh personal computer line (Yoffie & Slind, 2008). This strategic move paid off; a year and half later, Apple Inc.’s third quarter net profit of $1.07 billion on a $7.46 billion in revenue (Yoffie & Slind, 2008). SWOT Analysis of Apple, Inc. Strengths (Competitive Advantage)
...ion , Apples a force to be reckoned with without a doubt . They will continue to lead in their industry. There is also opportunity to expand on better products and more innovative products . As mentioned in the introduction, Apple has much room for improvement. “To be number one and remain number one you have to create originality”. Apple must keep up with the changing times so that they remain a leader in portable electronics. Apple has the technology world secured and can continue to lead with the most accurate, most convenient, and fast acting electronics. Apple is successful due to the vision that was a dream and most people would call it “ the American Dream of Technology” .
Throughout the previous years, the effect of mass media has produced exponentially with the innovation of technology. Initially there were books, tabloids, journals, photography, movies, broadcast, TV, New Media of the Internet, and now mass media. Nowadays, each individual are most depended on the news media and gossips to preserve their lives moving within everyday accomplishments. We trust the mass media for the existing newscast and evidences concerning anything that is significant and what we must be conscious of. We rely on the media as a consultant for gossip, info, and amusement. The amount of authority varies on the obtainability of media. All of the customary mass media partake excessive impact throughout our existence. For example the 20th century port...