proton

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Since its inception in 1985, Proton has grown consistently in Malaysia. Although at first it was just a company that only makes the installation and assemble a part supplied by Mitsubishi Motors, but ended with successful manufactured their very own car with local expertise and technology.
Although the sales price is considered cheap and affordable, and heavy tariffs charged to competitors of Proton, but Proton market share has dropped to 30-35% in 2005 compared to about 60% in 2002 and 74% in 1993. The percentage is expected to continue to decline after the ASEAN Free Trade Agreement (AFTA) mandates agreed to reduce an import tariff to a maximum of 5%. Surprisingly, at the same time, Perodua (Perusahaan Otomobil Kedua Sendirian Berhad) was performed very well, defeat Proton for the first time.
Considering a declining performance of proton, get pressure and continued economic challenges, wise step has to be taken to solve this problem. Therefore, Syed Zainal agreed to lead Proton. He is a former executive director at Perodua. He believes that whether it is economy recession or not, ...

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