have been observed during the analysis, and since many of these above mentioned overlap (e.g. Notable lists embrace also Charisma words etc.) an analytical division of lexical items has been created, inspired on different references, too. The following examples will provide an insight into the occurrence of punch words in cosmetics advertisements: “Did you hear the news? New, lower prices on Pro-X, Olay’s most effective, anti-aging regimen. Check stores today and share this with your friends.” (Picture 50.) “The buzz continues! This fall Olay is introducing the first ever mass CC Cream that will leave your skin looking impeccable. Check out the latest from you beauty!” (Picture 53.) “Falling into bed post-party with makeup on is a major skincare sin. We’ll help you to take it off!” (Picture 52.) “Kochani! Spieszcie się. Loteria trwa tylko do 24 grudnia!” ["Dearly Beloved! Hurry up. The lottery lasts only until the 24th of December! "] (Picture 23.) “’Totalny’ efekt ODMŁODZENIA w najsilniejszej formule od Olay Total Effects 7 w 1 – spróbujecie?” ['Total’ REJUVENATION effect in the strongest formula of Olay Total Effects 7-in-1 – will you try?"] (Picture 59.) All the bolded words, or phrases belong to the group of these, that carry negative (e.g. “major skincare sin”) or positive (e.g. “friends”, “impeccable skin”, “dearly beloved”, “total rejuvenation”) meaning for the audience. They are supposed to indicate believes, values, evoke emotions, scare, and motivate people to action, entice to take some steps and purchase the product. The frequent use of the word “new”, and its associative equivalents such as “introducing”, “announcing”, “the latest”, “first ever” aim at meeting expectations of customers who urge to have always the ... ... middle of paper ... ...nything”, “one product that moisturises your hair, body and face”, “multi-taskers” (about makeup palettes), “fab skin possible at every age – even 100!”, “7 w 1” [7-in-1], “wszystkie kolory” [all colours], “mogę używać go zawsze” [I can use it anytime]. Additionally, to boost the reliability and successfulness of the company, advertisers often opt to overgeneralise with the use of “from-to” construction: “The awards keep coming! From Allure Magazine to Marie Claire, women everywhere say our BB is their fave!” (Picture 12.) “From best home color to face peel we’re here to make your hair and skin gorgeous!” (Picture 11.) The mentioned grammatical construction in the first advertisement gives the false impression, that almost all newspapers across the country have reported the BB cream to be the best (even though, it could be only Allure Magazine and Marie Claire).
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
In closing, the advertisement uses logos, ethos, and pathos to persuade the onlookers to purchase the Proactvi product Skin Smoothing Exfoliator, Complexion Perfecting Hydrator, and Pore Targeting Treatment. Logos is used to show the reason why the consumers should trust and believe in Proactiv products. Ethos persuades the consumers to purchase Proactiv product by using a popular and also well-known singer named Katy Perry and many more to advertise their product. Pathos shows how the product is assuring Katy Perry by her skin in the ad. The ad shows how assuring truthful sincere and honest Proactvi product really is.
Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers.
The world we are living is a fast paced ruled by the media. We are surrounded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us every day. These images are constantly in our minds throughout our lives. Advertisements select audience openly and target them with their product. The advertisement is implied in order to be like the people in the advertisements you must use their product. This approach is not new to this generation, but widely used today. The advertisements grab people attention and persuade them with the appearance of beauty and happy women that looks sophisticated to people eyes.
One technique used by most corporations is a technique usually described as using “buzz words”, this is found more in print than is used on television or radio. If we are scrolling through a newspaper and we see an exciting flashy word, our eyes tend to draw towards it. Companies are entirely aware of this, so they flash words on us like, “Free,” ”New.” ”Hurry”. Something about these words makes us want to see what all the fuss is about, and to read the company’s ad. Now when you do read the ad, there will be “buzz words” embedded into he ad that do not even look flashy. It is always words that do not actually have a significant meaning what so ever, but they are added in anyway. For example, words like, Homemade, Improved, 100%, tasty, and the list continues.
However, the advertisement has enough invented ethos for an unfamiliar audience. It implies that if you've got a cold and cannot get to sleep, then this is a good product to take, because this product will alleviate the symptoms of a cold. Medicine of any kind has ethos of its own, simply because people trust medicines to work to cure ...
The featuring of a technologically superior product, the fact that L’Oreal is French, the tag line “Reduces the signs of aging”, plus the depiction of an executive woman may all have contributed to the current perception and position of Plenitude – for older women, and expensive.
Dove is a personal care trademark that has continually been linked with beauty and building up confidence and self-assurance amongst women. Now, it has taken steps further by impending with a new advertising strategy; fighting adverse advertising. And by that it means contesting all the ads that in some way proliferate the bodily insufficiencies which exits inside women. Launched by Dove, the campaign spins round an application called the Dove Ad Makeover which is part of the global Dove “Campaign for Real Beauty” what has been continuing ever since 2004 and times print, television, digital and outdoor advertising. As Leech (1996) believed,” commercial consumer advertising seems to be the most frequently used way of advertising.” In which way the seller’s chief goal is to sway their possible spectators and attempt and change their opinions, ideals and interests in the drive of resounding them that the produce they are posing has a touch that customer wants that will also be in their advantage, therefore generating false desires in the user’s mind. Dove is vexing to influence their viewers to purchase products they wouldn’t usually buy by “creating desires that previously did not exist.”(Dyer, 1982:6)
Cosmetics throughout history have changed drastically throughout the years. From the years 1900-2017 makeup has evolved and has had an impact of the lives of many people through the decades.
Over the last five years, I have been collecting makeup. Over these years, I have discovered all of the different types of makeup and the different uses for it. In this essay, I will be informing my audience of the benefits of different kinds of makeup as well as their uses.
brands to communicate better with their consumers, and intensify their association with them. The advertising world
Louis Vuitton and Dior’s advertisement portray a more mysterious aspect with few bright colors and the use of impassive emotions. Impassive emotions are classified as portraying an inexpressive face. The use of impassive expressions can also represent sophistication and confidence. On the other hand, the bright colors displayed in Coach’s advertisement make their brand look more youthful and vibrant and features the model smiling directly at the camera. Perhaps Coach’s advertisement displays a smiling expression, versus an impassive expression, to create a positive impression of their
Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise,
Generally, the main usage or benefits of skin-care products can physically rejuvenate the skin and psychologically revitalize the mental health of mankind whereby to boost-up their self-confidence. Past studies found that the cosmetics and skin-care products will significantly influence the consumers’ satisfaction whereby benefiting them on 2 aspects: emotion and utilitarian (Apaolaza-Ibanez, Hartmann, Diehl, & Terlutter, 2011).
Reporter, Daily Mail. "Sex DOES Sell... and Here's Why: Attractive Men and Women in Adverts Affect Our Capacity for Rational Thought." Mail Online. Associated Newspapers, n.d. Web. 22 Sep. 2012.