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For this section of the managerial sports plan, we will look at our organizations mission statement, execute a SWOT analysis, describe the program goals, how their plan has been implemented, and finally, discuss how our organization deals with change. This sector of the paper will give a better indication of the culture of our organization as well as how they accomplish their goals.

For the Alabama Crimson Tide, they are no stranger to success. This organization’s rich history runs deep in the State of Alabama. In their own words, we will look at Alabama Athletics mission statement through the Universities athletic handbook. “We will be visionary in our efforts to develop and maintain a superior Intercollegiate Athletics Program. We will demonstrate unquestionable integrity in all areas of conduct in total compliance with all UA, SEC and NCAA regulations; including day-to-day interaction with all fellow staff members and student-athletes. We will commit to the total support of the educational, athletic and personal development of all our student-athletes while training future leaders. We will demonstrate diversity and inclusiveness within our department providing opportunities regardless of gender, race or physical challenges. We will pursue generational loyalty to Crimson Tide Athletics through the comprehensive excellence in our athletic programs. We will accept the responsibility for our actions as representatives of the athletic department while being accountable to our student- athletes, staff, fans and supporters. (Handbook) As you can see, this organization take their vision and expectation of their student athletes very serious. Alabama's mission statement is very straightforward; however, it is one that student athletes ...

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...iously, the rest is history with the success of Coach Saban and his staff. This prestigious organization has seen change for the worst and fought through so much adversity in order to get back on top. In a global sense, the organization has done a fantastic job staying on top of their game. It is no secret that the game is changing, how has this “basketball on grass” affect the program? The Tide has held their own on the field, but coach has definitely let the govern body, NCAA, know how he feels about the game changing. This has not cause extreme panic; however, because Alabama is so rooted in their ways, changes in the game makes it hard for them to adapt as quickly as they like. I believe Coach Saban’s response to the matter came in the for of hiring for USC Coach Lane Keifin. It will be interesting to see how this program overcomes this situation in the future.