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Introduction

Apple Inc. is a multi-national organization that deals with designing, manufacturing and marketing a wide variety of consumer electronics. It was started as “Apple Computer” in 1976 by Steve Jobs and Steve Wozniak in a car garage in California. However, it almost went bankrupt in 1980s in spite of its high profit that came with the company’s rapid growth. In 1985, the two founders failed to extend the company and nearly 14 years later, the company had to struggle with high turnover in the company’s top management. Nonetheless, Steve Jobs led the company “Back to the Future” in 1998, and thus this lead to the creation of a corporate renaissance in 2002. In 2007, Apple changed its name from Apple Computer to Apple Inc., and this was actually seen as one of the best ways for the company to venture into the era of mobile electronics, especially with the advent of tablet PCs and notebook PCs (Linzmayer, 2004).

However, over the recent past, Apple Incorporated has been struggling to attain a fair market share in a continually growing competitive electronics industry. Apple has proven to be remarkably innovative particularly when it comes to creation of highly distinct product lines. The company boasts of its unique ability to design and develop its own hardware as well as highly interactive operating systems. Moreover, the company has begun to diversify its production from music and entertainment software to production of numerous electronic appliances. Apple Inc. is currently one of the world’s biggest manufacturers of PC’s, portable music and video players as well as mobile communication devices (Bateman & Snell, 2009).

Apple’s Current performance

The recent performance of Apple Inc. has been patterned with massive succes...

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...cted for the protection of the environment (Abdelsamad, 2006).

(iv)Technology

Technology is one of the most indispensable building units of Apple Inc. Since the company is mainly focused on technological products, strong innovation has been its best strategy when it comes to creating the best designs for its products. This strategy has actually enabled the company to perform better in the existing competitive market because with a strong focus on technological innovations, Apple Inc. has been able to produce a wide variety of differentiated products. Additionally, the performance of Apple in a Zero-Sum World Economy has been boosted by the company’s utilization of ecommerce channels to sell its products. Apple boasts a long list of highly qualified personnel whose collaborative efforts have promoted technological advancements within the company (Abdelsamad, 2006).