United’s Fleet
As one of the world’s largest and busiest airlines, United Airlines owns a fleet size to match the grand scale of their routing system. Hundreds of aircraft from massive Boeing 777s and 747s, to regional partner’s Embraer and Bombardier regional jets, connect United’s passengers around the world and around the country. As a global leader in airline service, United epitomizes the hub and spoke system of travel, allowing the airlines the ability to connect passenger in small markets to large markets to international destinations, and so on. Currently, United is in the process of replacing some older aircraft in their mainline fleet, and replacing them with newer narrow- and wide-body jet aircraft, mainly 737-MAX, 787, and Airbus A350 aircraft (United). This report will discuss United’s current fleet structure, focusing mainly on their mainline aircraft, and their hub and spoke system. These factors will give us insight into United’s scheduling policies, their asset management, and their focus as an airline.
Currently, United flies 542 narrow body aircraft (737s, 757s and A319/320) and 154 wide body aircraft (747, 767, 777, and 787), and has XXX order for new aircraft for their fleet (United). They currently have 150 new narrow-body and 100 new wide-body aircraft orders, and their average fleet age is 13.6 years for all aircraft (Airbus, Karp, and United). Statistics show that United is leasing a large amount of its aircraft, as are most American airlines today (MacLennan, 2013). Financially, this allows United to decrease their risk while improving their fleet age. Throughout research, there are few actual numbers on the statistics behind leasing. What we can perceive is that United’s fleet, while not overtly old, ...
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...ture. Their motto could be about connecting you from one side of the world to the other, all on one airline. To do this, United utilizes a large and highly centralized route structure, focusing on hub operations. United also is attempting to modernize its fleet with the latest equipment-the newest 737s, the modern 787 Dreamliner, and the A350. The hope is that these factors, combined with certain perks like mileage and first class, with make customers think United when it comes to flying, and forget about the possible delays, lost baggage, and other headaches of connecting through a major hub. Over the course of the next decade, Wensveen predicts that we will see a decrease in airline centralization at hubs and an increase in point to point service (Wensveen, 2011). However, today United leads the way in maximizing their assets and structure at their large hubs.
The U.S. airline industry experienced year-over-year growth in passenger revenues, in 2013, driven by strong demand for air travel.2 Additionally, on average, fuel costs were down in 2013 as compared to 2012.2 The U.S. airline industry is also a very competitive market. Due to government deregulation in 1978 there are few regulatory barriers to new entrants in the market, although there are other barriers to consider. Starting a new airline is very capital intensive. Purchasing a commercial airplane from Boeing can cost anywhere from $76million to over $300million.4 Another barrier to entry is risk in the industry. Airlines tend to experience volatile costs such as fuel prices, which can be difficult to predict in the long run. A regu...
In 1978, deregulation removed government control over fares and domestic routes. A slew of new entrants entered the market, but within 10 years, all but one airline (America West), had failed and ceased to exist. With long-term growth estimates of 4 percent for air travel, it's attractive for new firms to service the demand. It was as simple as having enough capital to lease a plane and passengers willing to pay for a seat on the plane. In recent news, the story about an 18-yr British...
As Frontier approached its 10th year of operation, Frontier officials realized an image shift was in order. The airline had established a reputation for friendly and reliable service, and reasonable airfares, mainly appealing to leisure travelers. But they reali...
As airline industry is a competitive marketplace, the airline companies use new technologies to improve their efficiency and decrease the overhead costs, including ‘advanced aircraft engine technology, IT solutions, and mobile technology’ (Cederholm 2014). The technology changes including technology improvement, new innovation and disruptive technology. The disruptive technology need to meet the characteristics of ‘simplicity, convenience, accessibility and affordability’ (Christensen 1995). The technology changes would bring both opportunities and threats to airline companies. Since Labour cost and fuel costs occupy 50% of most airlines operating cost (Groot 2014). Therefore, if new technologies could be disruptive in the two aspects, there will be important changes to current airline
Edgar Allan Poe has been debated to be the author of the most dark and horrific pieces of literature. He was favored by many for his complex pieces of literature that have ultimately impacted the world of literature today. However, Poe’s pieces of work did receive harsh criticism before and after his death. Because Poe was generally known for his thought-provoking short stories, his short stories often received mixed reviews. One of Poe’s most arguable short stories is “The Fall of the House of Usher”. This short story was “regarded as an early and supreme example of the Gothic horror story” (Plot Summary: "The Fall of the House of Usher"). Poe himself described this piece as “arabesque” due to its ornate prose (Plot Summary: "The Fall of the House of Usher"). However, many critics disagreed with each other on their views of “The Fall of the House of Usher”.
In the airline industry, Southwest Airlines is considered a true innovator. By shaking up the rules of flying and improving upon inefficient industry norms, Southwest has quickly grown by leaps and bounds. From the very start, Southwest Airlines' goals were to make a profit, achieve job security for every employee, and make flying affordable for more people (Southwest,2007). Southwest has not strayed from these goals. It does not buy huge aircrafts, fly international routes or try to go head to head with the major carriers; and thanks to a great planning, Southwest airlines has become the most successful airline company in the U.S., if not the world.
Northwest Airlines is one of the pioneers in the airline transportation industry and is ranked at the fourth largest air carrier in the United States today. The success of the carrier depends on the quality and reliability of the service at a reasonable price. Close competitors force Northwest to innovate their services by increasing efficiency. This essay will try to examine different perspectives in the services needed to successfully complete the company’s objectives. The analysis will explain historical and financial perspectives that may give a better understanding of the current market trend of the organization.
storm by Unted and await their withdrawal (Continental airlines tried to directly compete with Southwest and lasted 16 months before completely pulling out of the "point-tp-point" market. United's recent actions could demonstrate an inability to compete long-term and they are only in their fourth month).
Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business. A happy worker is a more productive one as well as a better service provider. Southwest will continue to reserve their growth in the future by entering select markets only after careful market research.
Delta Airlines has been a vibrant company in the airline industry, with great success over the years. Delta airlines started as a crops dusting company to serving more than 572 destinations, in 65 countries on six continents (Allan, H., David. H. ,2012). Delta airline moved its headquarters from Monroe, Louisiana to the city of Atlanta, Georgia. The great management strategies have portrayed from time to time to be fruitful even in the verge of a recession. With these consistency in delivery of services, it is clear that the company is out to outdo its competitors and turn out to be the greatest airline in the world.
Based on our assessment of Talbot County, Georgia, we believe the following two community nursing diagnoses are valid for members of the community: physical inactivity related to lack of knowledge as manifested by Talbot County’s obesity rate of 34.7% and physical inactivity related to limited community resources as manifested by lack of safe exercise facilities, sidewalks and parks with walking trails. While both community nursing diagnoses are pertinent to Talbot County, we believe physical inactivity related to lack of knowledge as manifested by Talbot County’s obesity rate of 34.7% would be given the first priority. Without any understanding of the importance of physical activity community resources may not be utilized. Therefore, educating the community on the importance of physical activity cannot be stressed enough. Based on a study conducted, knowledge deficits were linked to a lack of physical activity in socially disadvantaged communities (Clark, 1998). Unfortunately, rural communities tend to have lower education levels (Clark, 1998). Rural Georgians are less likely than their counterparts to complete high school or to complete a bachelor’s degree (Vinson, 2013). In Talbot County, only 47.2% of the population graduated from high school, 20.6% had some college or an associate’s degree, and only 5.1% had a bachelor’s degree (Vinson, 2013). Also contributing to the lack of knowledge on the importance of physical activity is limited community health resources to facilitate adequate health education on lifestyle activities that promote physical activity within Talbot. Talbot County’s Health Department consists of only one nurse daily and a nurse practitioner who is only available on...
Several large scale, interrelated conditions have affected the airline industry over the past several years in such a manner that every carrier has had to respond in order to remain viable and competitive.
Through a vast worldwide route system Delta has flown over 117 million passengers, more than any other airline in the world. Delta mainline, domestic and international service, Delta Express, Delta Shuttle, Delta Connection®, Delta Sky Team and Worldwide Partners operate 6,400 flights each day to over 450 cities in 98 countries. Not only is Delta a beast in the market it wields its power quite intelligently. Along with this momentous market share, Delta has enormous control over some of the nations key gateways. Delta controls 72 percent of the air traffic at Salt Lake Utah.
1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks
In a dysfunctional time for the airline industry, most airlines, especially major carriers, are adapting the concept of "doing less with more." One low-cost carrier, JetBlue, is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each marketing mix elements carefully, has adapted them to its customer’s needs, and is succeeding because of this approach.