organisational diagnosis

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Perform a diagnosis of an organization that you are familiar with, using the diagnostic organizational level analysis. Your diagnosis should include an assessment of the organization’s performance and an indication of the underlying cause of problems.

1. What is diagnosis?
Diagnosis is a systematic approach to understanding and describing the present state of the organization.

2. The open system: The general diagnosis model based on systems theory that underlines most of OD.
The elements in open system model are:
- Input: Information, energy, people
- Transformations: Social component, technological component
- Output: Finished goods, services and ideas

3. Organizational level diagnosis
The elements in organizational level diagnosis are:
- Inputs: General Environment, Industry Structure
- Strategic Orientation: Strategy, Organizational Design
- Output: Organization Performance, Productivity, Stakeholder Satisfaction

MICROSOFT CARPOINT ANALYSIS

INPUT
• General Environment:
- Technology—depends on the advancement the technology, e.g. easy to imitate products/services.
- Social and Ethical --- less privacy, accuracy and safety.
- Economic --- different income and spending, e.g. crisis in Asia causes less purchasing power.
- Political and legal --- government regulation, e.g. taxation, domain name registration, copyright.

• Company Industry Structure:
- Threat of Entry
High barriers: brand identification, economies of scale, international market

- Intensity of Rivalry among Competitors
More online car industries, e.g. AutoByTel, AutoWeb, and Auto Vantage
Difficult to maintain unique offerings.

- Pressure from Substitute Products
The availability of substitute products: traditional dealers, other online car industry.

- Bargaining Power of Buyers
More purchase options, more valuable and timely information, and the degree of transaction simplicity.

- Bargaining Pow...

... middle of paper ...

...ned, there are divisional structure which are related to online auto products/services.
• HR system support the Strategic Orientation, to achieve its mission must be supported with well-developed human resources.
• Organizational Design and Strategy is aligned, the differentiated strategic intent requires an organization design that focuses on the creation of new ideas, marketing and manufacturing

REFERENCE

Microsoft CarPoint Case Study, http://webct.buseco.monash.edu.au/MKW1601_S1_01_04/assignments/04145060_carpoint.pdf, Accessed: 4 May 2004.

Rayport, J.F., Jaworski, B.J., 2001, Introduction to E-Commerce, 1st edition, McGraw Hill, USA

Microsoft corperation, 2004, http://autos.msn.com/finance_insurance/finance.aspx?src=LeftNav, Accessed: 2004, May 15).

Redmon, Wash. (1998, November 24). “MSN CarPoint's Personal Auto Page Wins Big With Customers”, < http://www.showroomatfiat.co.uk/press/pap.asp >, (Accessed: 2004, May 15).

Marketing Teacher, The Marketing Environment,
, Access Date: 17/05/2004

Waddell, D.M., Cummings, T.G. & Worley, C.G. (2000), Organisation Development and Change, Thomson Learning, USA.

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