new media

1200 Words3 Pages

Digital / technological / new media and structural changes are affecting the broadcasting landscape

It is a huge change in terms of media in about whole world. The rapid change is increasingly available through Internet and many wireless devices. People are now spending more time on the Internet than sitting in front of Television set. New media is becoming a big challenge in front of the broadcasting landscape.

New Media is bringing up all competition and opportunities in whole world. It has changed the way of how people interact, how all communities are grouped, how all good / bad ideas are shared and of course communication too. Marketing and Advertising is much easier because of the internet, TV and broadcast is becoming obsolete as youth is empowered by the power of Internet and New media. Brands are concentrating more towards the power of technology and developing strategies to become the master of this competitive world. This is changing the new media culture from top to down. We have already seen so many changes in todays world, all these websites like Vimeo, Youtube and many more have already created a heavy traffic on internet.

Technology has opened all the doors for the young generation to create, share, download, and get new vision. Social media is also contributing a lot in this change. People have started realizing that so much involvement of technology is leading them towards aggressive individualism, which is gonna be a big problem in future.

With all the old forms of media, viewers were forced to wait for the missed episodes of any TV series or even for news and movies, and now with all technologies they can stream / download any missed thing and watch. The media content and way they were years ago, is all c...

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...nnection are able to access any of the thousands of television channels in the world that happens to stream. Most of the television networks and film distributors have already started streaming high definition broadcasts into the internet. Most of the Information of text, video and audio formats are available right away to the majority of the world’s population.

According to me, the Future of Digital / technological / new media and structural changes is unpredictable but there will be more competition than the present and past. This industry is really growing very fast so I do not even think that there will be any downfall in this industry, it will keep developing the new media and will keep entertaining the viewers / consumers. I hope that these changes will bring new dimensions to the industry with more opportunities for creators to show the real talent in them.

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