netflix strategy

Introduction Traditional forms of advertising such as TV and newspaper advertisements are becoming more saturated. Marketers need to find more alternative strategies to reach out to its target customers and drive awareness, one of which is Viral Marketing (VM) which has seen remarkable results through the increase of broadband access that facilitated easy access for commercial intent. Consumers are now well-acquired to technological advancement and can have relevant information research through the use of internet. The Hotmail story is a classic example of VM success story (Wilson 2000). There was a clickable link in every email that was sent out and it soon became a hit with over 12 million users in one and a half years (Allen 2008).

That was visionary, just like t... ... middle of paper ... ...ormation. 5.0 Recreation. - More devices in the household means that there is a need for a larger bandwidth for each home - Home users need fast broadband to fully utilise applications such as Netflix and other streaming services - 6.0 Work/Business Read pg 101 NBN WILL LET ME LIVE MY DREAM 7.0 Economy Ultra-fast broadband is the next step in Australia’s digital revolution, the digital economy. - Save money through programs such as e-health and tele-education in regional and remote areas - “In many situations high-quality video services for education, the monitoring of patients or the elderly are essential and expensive, yet will not warrant commercial infrastructure due to lack of usage.” - “Over time it will cost more to run services over thre copper network than over fibre particularly as maintenance costs related to fibre are significantly lower.”

Overall, the key issue for Netflix is to build a sustainable competitive advantage and become a market leader in the highly competitive rental TV and movie market (Rottgers, J. 2013). This is a market with a high degree of rivalry and threat of substitutes where both buyer and suppliers wield significant power. Netflix will continue achieve a sustainable advantage by differentiating themselves through customer service, growing their library of internet content and investing in innovation with suppliers and technology.

Connected TV, also known as hybrid TV or Smart TV, appears to be the next big thing in the TV industry. It is the next level in the world of services, created to improve, broaden and better the entertainment opportunities for us – the consumers. Now that we are given an exclusive combo of TV and Internet the fun will never cease. But what makes Smart TV “smart”? It has to be something more than just Internet connection; otherwise we would be using our laptops, tablets, smart phones etc.

internet, (24/04/2014). (http://nicholassparks.com/) ANONYMOUS, Safe Haven Fans. internet, (17/04/2014). (http://safehavenfans.blogspot.be/2013/04/book-vs-movie.html) ANONYMOUS, Safe Haven Quotes. Internet, (04/05/2014).

The brand image of Netflix is the low price. VI. Conclusion and Recommendation In conclusion, the vast technology change opens many opportunities for Netflix to grow. By assessing the market environment and challenges, it enables Netflix to overcome the obstacles to remain as the market leader. To achieve the future growth, Netflix should implement both strategic and tactical approaches to compete with others.

Digital Business Models. 21 January 2013. http://www.digitalbusinessmodelguru.com/2013/01/analysis-of-netflix-business-model.html. 4 april 2014. O'Brien, Jeffrey M. Wired News. December 2002. http://archive.wired.com/wired/archive/10.12/netflix.html?pg=2.

Once Google Fiber has been set up across the country they will make internet affordable for every home in America. When there is internet in every home in America Google will have a wider range of consumers using their technology. With consumer usage going up, profit goes up as well, and when profit goes up Google will once again create another product that will further help consume... ... middle of paper ... ...uble dominating again. At the rate Google is expanding it’s a matter of when will they take over the technological industry instead of how. Work Cited "AAPL."

Retrieved 3 7, 2014, from http://www.huffingtonpost.com/2013/03/13/netflix-facebook-integration_n_2866775.html Metz, C. (October, 2012). Google’s Top Five Data Center Secrets (That Are Still Secrets). URL: http://www.wired.com/wiredenterprise/2012/10/google-data-center-secrets/ Netflix. (2014). Using Social Features on Netflix .

Cable modems and the cable data networks they are a integral part of hold the promise of providing a great deal of communications bandwidth for the private user. Greater bandwidth equals greater speed in the realm of the Internet. The Internet has only been around for private use for a relatively short period of time, nonetheless, it has grown quite rapidly. It appears that the Internet will continue to grow at a rapid pace. People will begin to use the Internet for more and more applications.