media ideology and critical thinking

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Media ideology and Critical Thinking. My media item is a music video of Sara Bareilles and the music video is called Brave. In this essay a discussion will be made about media ideology and critical thinking. First, I will define the key terms like ideology, media literacy and media literacy skills. Following this discussion I will explain the music video briefly and what ideology the music video is publicized. Thirdly, I will talk about how I would use my media literacy skills to critically analyse the music video. Finally in my conclusion I will discuss the main point in my essay, which is the following, you should use your media literacy skills to analyse the item given and I shall end with a broad statement. To be able to analyse a media item you first have to know what the key terms mean. First, according to (n.d.), “An ideology is a set of opinions or beliefs of a group or an individual…” similarly, according to (n.d.). the body of ideas reflecting the social needs and inspirations of an group, class or culture. Thus, Aspen Media Literacy Leadership Institute (1992) refers to Media literacy as the ability to access, analyse, and create media in different forms. Following this, Monash University of South Africa published a Power Point presentation on explaining what media literacy skills is. According to Monash University of South Africa it means to critically think about a media message and not to believe it no matter how reliable their resources are. As we can see ideology plays a key role to understand a certain media item and we must identify the type of ideology that the item is promoting. Living in the new era as a teenager is difficult, daily we try to fit in ... ... middle of paper ... ...w not to believe everything you read, hear or see in the media. We can make our own choices and believe what we want to, we don’t have to rely on the media to tell us what to believe and what not. Always analyse a message no matter how reliable their sources Works Cited Medialiteracycycolloquium's Blog. (2010). A study in Media literacy. Available at : [Accessed 24 April 14]. Projects. 1992. Expanding the definition of literacy. [ONLINE] Available at: [Accessed 24 April 14]. The Free dictionary. (n.d). Ideology. Available at: [Accessed 24 April 14]. (n.d). Ideology. Available at: [Accessed 24 April 14].
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