media audience

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We live in an age and time where media influence is at its highest. The media has an impact on us as an audience through every possible medium including both television and print media. As scientists find and cure diseases, as America finds a new country to invade, as the European markets fluctuate, there has been one constant subject prevalent in the Western media- Islam. 1.6 billion people in the world are of the Muslim religion (Desilver 2013), making it the world’s second largest religion, second to Christianity. Even prior to the events of 9/11, the religion of Islam has been under scrutiny by the media. Edward Said, infamous for his works on Orientalism has greatly contributed to our understanding of the Western misunderstanding of the Eastern based religion. Said has defined Orientalism as the Western’s style of domination, reconstruction, and authority over the Orient (Said 1978: 3). Orientalism has observable effects in the most forms of media. As a result, and irrational fear of Islam and those that practice the religion began-Islamophobia. As defined by the International Civil Liberties Alliance, Islamophobia is “a term which is widely used by NGOs and frequently appears in the media, tends to denote fear, hatred or prejudice against Islam and Muslim” (ICLA 2013). This project will attempt to understand what the audience perception is about Islamophobia in the media. It will aim to uncover the ways in which television channels amplify common misperceptions about Islam. As a Muslim myself, this is an area that has always been of interest to me, and like many audiences I have been able to witness the dimensions of Islamophobia s depicted by the western media. After the events of September 2001, the fears of Islam and ... ... middle of paper ... ...ry, this project specifically looks at broadcast media; it does not include the representations of Muslims in print media. Furthermore, the use of focus groups creates an artificial group. Systematically picking a group for the purpose of this experiment excludes many other age groups, ethnicities, beliefs, and other demographics. In focus groups, some people are not always keen to say their views and might end up agreeing with what others say. Furthermore, demographic profiling may be an issue because just because they have the same socio-economic background, that does not mean that attitudes and perceptions are the same. With the hope of understanding audience perceptions about Islamophobia, the data acquired from this research should aid in understanding of what approaches and methods can be employed when tackling bias and impartial views imposed by the media.

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