The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of: 1.Information, 2.Education, 3.Entertainment, 4.Advertising and 5.Correlation of parts of society. Society is influenced by media. It is the media for the masses that helps them to get information and also to form opinions and make judgments regarding various issues. It is the media which keeps the people updated and informed about what is happening around them and the world.
Media is the main means of mass communications to society. As the “Information Age” advances, technology has influenced sources of communication and information, using social networks, newspapers, television, magazines, etc. Mass media advertising technique can be very manipulating and persuading to intrigue it’s viewers, mainly controlled by major businesses such as Walt Disney Companies, news corporations, Time Warner, CBS corporations, and Viacom ("Media Influence on Society,2009). The advertisements are used to lure people into buying items, advertise the latest trends, and how to become accepted by society. These forms of mass media captivate many people where violence is portrayed to be okay, how to be accepted by society, and how the “American dream” should be.
Businesses use the media as a way to advertise their products. The media affects society in many different ways; such as, businesses use the media to promote their products, the media effects communication, and the media affects body image and behavior of people in society. Businesses use the media to convince consumers to buy their products. Since the start of mass media, companies have used communication to broadcast to large numbers of people about their product (Shah). Companies spend a great amount of money to encourage people to buy their product, by winning them over (Shah).
The issue of the relationship between the mass media and the popular culture has always been a controversial issue in social sciences. The political economists insist on the role of the media industry in the creation of this phenomenon of the twentieth century. Though, advocates such as John Fiske, argue that popular culture is actually the creation of the populous itself, and is independent of the capitalist production process of the communication sector. Basing his argument on the immense interpretive power of the people, Fiske believes that the audience is able to break all the indented meanings within a media message. He also believes- by giving new meanings to that specific message they can oppose the power block that is trying to impose its ideology to the public.
Those who influence the media agenda also hold a great deal of power to mold public opinion because issues in the news become the principal yardsticks for evaluating public officials. The impact of media messages on political attitudes, however, are limited by the audience’s partisan predispositions.” Perception and the role of the media and its influence of politics leaves the average person with a slice of the truth. To get the full story citizens have to research individually and challenge the news that the media produced for the public. They are filled with their own bias and fail in the journalism of yesteryear that provided only facts, leaving us with more questions than
This new source of communication allowed for the instant reporting of information to the people of the United States. As a result, there was a positive influence on commerce and politics in that people used it as a marketing medium. Politicians, on the other hand, used the opportunity in airing their objectives and goals towards nations so that people could vote for them (Dominick 2010). Social media in presidential campaigns In the US, mass media plays a significant role in politics. One of the key roles mass media plays in politics includes the airing of the platforms of various politicians.
How do I prove them? Most likely, it is due to the biased portrayal of issues in the media and the politicization that accompanies what we consume. Now, compare your views to your preferred news reporting entity. More than likely, they are the same. “Power is the ability to define reality and to have other people respond to your definition as if it were their own (Nobles).” People fail to see responsible journalism as a crisis because it is so convenient to have news media make up your mind for you.
They believe that the media is used as a method of ideological control and that it is used to transmit capitalist ideas to us. It has come to the point where we ourselves do not know any different, brainwashing by the media has led to us to not know any different. They also see the media as a creator of false class consciousness, distracting us form important issues in life so that we don't realise our exploitation at the hands of capitalism. In Marx's Dominant Ideology Thesis he writes that the dominant class use the... ... middle of paper ... ... it is not just the main owner that has influence. There have also been examples of newspaper editors not doing what they have been asked to do by owners of their papers.
Reputation plays a significant role in who you turn to for the latest news and current events. Consumers value content that matches their opinion which incentivizes media firms to slant their reports by omitting certain facts. Media firms report on things they believe the consumer want to hear and sometimes they leave out key facts that others wise would have been reported. In recent years some of the biggest news anchors honesty and integrity have been called into question because of their opinion based reporting. Bias can be found in news even if it isn’t always helpful, a model created by Matthew Gentezhow and Jesse Shapiro found that bias would be less extreme if the consumer received independent evidence on the actual state of world affairs and if the competition between news outlets would decrease.
Ultimately empowering the U.S. government, strengthening it with the ability to determine and control the popular perception of reality. One way in which government achieves this objective, is by its ability to misuse the media’s ability to set the agenda. Contrary to popular belief, media is in fact an enormous hegemony. In fact, separate independent news organizations relatively do not exist. Rather than creating an independent structured agenda of there own, generally lesser smaller news organizations adapt to a prepared agenda, previously constructed by a higher medium.