Malcolm X, a human rights activist, once said, “The media´s the most powerful entity on Earth. They have the power to make the innocent guilty and the guilty innocent, and that´s power. Because they control the minds of the masses.” Through numerous studies and considerable amount of research, it has become clear that the media has a significant effect on society and its perception. This applies to all topics, but mostly to issues that are difficult for the mass to experience for themselves. For example, our views of government and social institutions are largely based on the medium’s reports, not our own experiences.
The job of the media is to find the truth and tell it to the people. The media has the power to inform the public, but often the information they receive is distorted. The media has shaped our view of society and the process by which we choose our leaders, make our rules, and make up our values. The media has the power to encourage people t...
The media is actually used as a channel of disseminating information to the audience. And the media influence cultural, moral, political, economic and religious values because they tend to set the agenda for its audience. Not only setting the agenda but also framing. The media tend to frame the central organizing ideas for news content, entertainment, which supplies a context and suggests what the issue is through the use of selection, emphasis exclusion and elaboration.
While the media did not have any spectacular influences apart from the Reformation, American and French Revolutions (particularly in the form of pamphlets to spread ideals), it was galvanized in the nineteenth century by improvements in technology. These improvements, which were brought about by the Industrial Revolution, harnessed the capacity of the printing presses to multiply their output geometrically. With ...
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
The media, which consists of television, radio and the newspaper, is referred to as a form of communication. It is thought as the most powerful tool of communication due to the fact that it is able to present information at any time either promoting it in a positive or negative light. The media is also known for presenting fake news, however due to the fact that they are communicating to the masses the majority of news is believed if from a ‘reliable’ source. Newspaper companies such as ‘The Sun’ and ‘The Daily Mail’ pay extortionate prices in order to obtain front page stories from paparazzi so they can publish them in their papers resulting more profit for the companies as more individuals buy the papers. The media are able to shape the public’s opinions based on how they present their stories. An example of this would be the attack on the Twin Towers, 'following the 9/11 terrorism, media coverage followed accusations by government authorities that pointed toward al Qaeda as the group that carried out the attack on the United States and Osama bin Laden as leader of that group. Those news reports on the attack and the aftermath shaped public opinion to support the war on terrorism.' (1)
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
What is Media? Did you ever wonder how we can find out information we need, or just want to know what is going on around the world? We use it in all different types of ways to retain the knowledge and communication that we use on a day to day basis. Media is one of the many ways of communication that is used to receive and deliver information to influence people across the world. The use of media is communication being advertised through televisions, radios, internet, magazines and newspapers. These are by far the main resources of how we use media to reach our audiences. Media can be classified as a forum of information that is ready to be released into the world. How we do it is entirely up to the person who withholds that information.