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Millennials as a cluster came after the generation X who followed the baby-boomers; born after 1980 they were native during a period of economic prosperity and significant technological development. Socially, they had fewer siblings and had a solid bound with their parents, especially their mothers, often the centre of attention in the family they were accustomed to being consulted in the household decision even at a young age. Emerging in a state of aggregate safety regulations and consumer protection rules resulting in them consistently more accepting of societal rules and comfortable with the high expectation of their parents and teachers (Holt, Marques and Way, 2012, p82).

Their level of cosiness with technology was unequal to any precedent generations, often introduced to computer and game console in their childhood they saw those instruments as part of the daily activities. This allowed them to straightforwardly access information and find the appropriate resource with an unrelenting appetite, knowledge was permanently reachable with Google or Baidu and question did not stay unanswered for long (Hershatter and Epstein, 2010, p222). This digital native regiment approached media consumption in a novel manner, their understanding of knowledge transfer and networking adopted a different passage, constantly connected with their friends and interacting inside cluster had become a natural element of their social life. Although still in contact with traditional media such as books their landscape was much wider and they were relentlessly navigating through multiple platforms as they felt the need to find what they were looking for (Kilian, Hennigs and Langner, 2012)

Inside the organizations the millennials were not eager for adva...

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...t. Inside the workplace a latent conflict was predicable when this cohort would slowly occupy management position. The post-reform kids had greater acceptance of individual privacy and developed an idealize vision of the western management principles; evidence demonstrated that in practice they were retaining key elements of their cultural heritage and composing with new factors impending from other nationalities (Martinsons & Ma, 2009, p829).

Post-80s Generation were a result of the one child policy and benefited from the fruits of the important economic development of the country since the reform, received wholesome education and due to their unique status enjoyed computers, television, MP3 players and mobile phones. As mentioned earlier this resulted in a self-centered, rebellious, antagonistic, pragmatic, independent, and rational individual (Cao, 2009, p47).