In the article Marketing to the Generations, it stated the general characteristic, the best way of marketing, and best ways to communicate with each different generations. And for Generation Y, which was born during 1977-1994, are said to be wise and have a strong sense of independence. In addition, they feel the needs to connect with others. This generation care more about the quality instead of the brands name, but they also need to know how the brands act toward global issues to decide whether to trust this brand. The Generation Y are fast pace and get bored easily, so it is important for the company to constantly change their products or commercial to keep these customers. Since this generation was born in the time of advanced technology and like to be connected with their peers, they are easily reached through technological ways, such as internet, and by their peers’ words. Their grandparents are also a good source to reach them personally.
For Generation Z, which was born after 1994, are said to be street smart and are more responsible. Just like Generation Y, Generation Z als...
Since both authors can relate to both age groups, they have written this article to describe the reasons behind Gen Y’s characteristics and allow older generations a chance to understand their younger counterparts. The article is written not towards Gen Y but instead is written for their critics. Since the article allows readers inside the lives of Gen Y members, it is directed at people who do not already understand this generation and all it has to offer to the world. The authors’ knowledge of the criticisms that Gen Y faces allows them to portray their purpose to intended audiences. They do all of this while remaining mindful of older generations that work full time and live busy lives by breaking the article up with headings and subheadings that allow readers to read only sections at a
Generation Y seems to be the topic of everyone’s opposing conversations, because we are accused of being the laziest generation. In my opinion how can this be when we are still growing and maturing and molding into our own identity? Although it seems as if we are the wild and care free breed, we’ve been exposed to a massive amount of information in the world in such short period of time;
In addition, successful organizational changes are more effective when they engage all generations. While the Generation Z employees may be more comfortable using technology, Baby Boomers can use knowledge gained through years of experience to persuade those around them. Ultimately, all generations can learn from and teach one another valuable lessons while simultaneously expanding their own horizons. The companies that learn to employ this lesson the best will be the ones that benefit from it the most.
The author utilizes various articles that target Generation Z in a negative manner, such as “Is Google Making Us Stupid?”, “The dumbest Generation: How The Digital Age Stupefies Young American and Jeopardizes Our Future” and “Alone Together”, revealing that this current generation is frowned upon by researchers as well as older generations, labeling them as “internet hungry screenagers with nothing but addiction to social media”. She use that as a backbone to older gen.’s non-stop complaints about gen. Z. She uses various opinions of successful CEOS and researchers to prove why people should put faith in gen.
Millennials are rumored to be “self-centered, unmotivated, disrespectful, and disloyal, contributing to widespread concern about how communication with millennials will affect organizations and how they will develop relationships with other organizational members” (Karen Myers 225). According to Sharon DeVaney, the millennial generation “were born between 1980 and 2000” (11) and that “The millennial generation is larger than the 46 million who are in Generation X and the millennials are almost equal in size to the 76.4 million in the baby boomer generation” (12) to this day.
The advancement of technology has completely changed the way in which businesses advertise to consumers. Gone are the days of radio shows, newspaper ads, and “snail mail.” With services, such as Netflix, advertisers are made obsolete. As Baby boomers retire, it becomes more critical for companies to connect to the millennial generation, since research has shown that brand loyalty is established at younger ages. Yet, the millennial generation has grown up with more technology and access to information than any other generation. It appears, the people that constitute Generation Y have become prisoners to their smartphones. For example, the iPhone can contain almost every aspect of a person’s day. From their email, photos,
When discussing the topic of millennials or formally known as Generation Y, most will receive two different sides. Depending on who is asked, millennials range from 1980-2000 mostly making them made up of teens to 20’s. Millennials today are either looked at as the narcissistic generation, or they get classified as educated and skilled. While today’s world is mostly revolved around a technology or social based atmosphere, this gives managers a new way they need to cope with the new generation of upcoming employers. With always having technology in their lives this helps give the two sides of how millennials are viewed. On a positive and supporting standpoint, millennials being so technology driven helps businesses
Members of the Y Generation include those born between the years 1982 and 1994. A generation is known as a group of people born in a particular period who would have experienced similar events or experiences while growing up. There are often negative connotations made against members of the Y Generation, as they are known for being spoilt, overly confident and too dependent on social media and technology. They are the first generation to have grown up with high-definition television, mobile phones, internet and social media. Generation Y are possibly more interested in the environment, caring and community orientated than previous generations. The majority of this generation is now in young adulthood and starting their careers. They make up most of the young singles and couples market and are a very critical group of consumers. Many of the claims made about Generation Y are based on little evidence and contradictory, this report seeks to examine these claims.
Community colleges are, historically, known for servicing the more non-traditional population, such as adults who work full-time and individuals seeking fast-paced trade-skills, a successful enterprise (AACC, 2013). In a community college setting located within the Southern Region of Texas, there is an opportunity to study the social expectations and educational needs of Generation Z relative to their college experience compared to other identified groups of students enrolled in the institution. Generation Z accounts for less than 20% of the community college full-time enrollment (AACC, 2013). According to the Daily Nation (2016), they are described as independent, stubborn, pragmatic and always in a rush, Generation Z will challenge Community
It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personal use. In order to address and leverage the current internal and external situation, the recommended marketing communications objectives have been set as follows:
I now know the ideals and virtues of the generation. A majority of baby boomers believe in republican-based ideas. They also are more interested in getting ahead in life than helping others. From this, I know that if I wanted to write something to persuade something or to market something to a baby boomer community, I would have to make it more personal and less focused about the greater good for the entire population. I also know that baby boomers are less likely to understand electric technology, since they were born too early. From this, I know that I shouldn’t market technological products to baby boomers using technical terms.
A single generation consists of every person born within about a twenty year period. The three generations currently living on the planet are the baby boomers, Generation X, and Generation Y, also known as millennials . Baby boomers are the oldest generation still living. They are people born some time between 1940 to 1960 (Newman). This generation is the generation of folks who fought in World War II. After returning home from war, there was a great surge in population in the United States, hence the name Baby Boomers. Their children, Generation X, were born between the early 1960’s to the early 1980’s (Newman). This generation can also be known as the Post-World War II generation. The last generation, children of Generation X, are known as
Generation Z is determined to change the future and is at an advantage over all previous generations to do so. This group is those born between the years 1995 and 2012, whom are currently ages 4 to 21. Statistics show Gen Z is extremely mature for their age with the lowest levels of drug use, alcohol consumption, smoking, and teenage pregnancy in decades, as stated by JWTIntelligence. This demonstrates that they are future orientated. Generation Z is unified, diverse, realistic, and technologically advanced, making them the generation with the power to impact the world.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
Millennials range from 1980 to 1994 while Generation Z was born 1995 or after. Millennials are known as feeling entitled and lacking initiative while Generation Z is known for being global, social, and technological. Considering my personal experiences, I relate more to the Generation Z than the Millennials.