Introduction:
Pfizer Inc. is a research-based diversified health care company with operations around the globe. Pfizer Inc. has three main business groups. They include the Consumer Health Care Group, U.S. Pharmaceuticals Group, and the Pfizer Animal Health Products Segment. For purposes of this case, we will discuss the Animal Health Products Group, where in 1998, accounted for twelve percent of the company’s revenues.
Industry Background:
The process for making beef begins with the ranchers breeding and raising cattle, in order to sell them to feedlots. The ranchers’ goals are to minimize death of the cattle, to breed low birth weight calves, to produce grade A choice beef, and lastly to produce calves that gain weight quickly. By the time the feedlots purchase the cattle, the more the cattle weights, the better. The next step in the process after the feedlots purchase the cattle is for the feedlots to sell the beef to the meatpackers. There are four main meatpacker companies that account for eighty percent of the entire industry. The meatpackers act as a middleman between the producer and the consumer. Since the majority of this industry is controlled by a few companies, this creates a problem because they act similar to a monopoly. Due to this monopolistic view, there is no free-flow of information throughout the supply chain and beef prices tend to be higher than they should. After the meatpackers have packed the beef, they sell it to retail stores, which in turn sell the meat to us, the consumer.
Industry Trends:
There are a variety of trends that directly influence the beef industry. To begin, changes in consumer lifestyles include less time for home-cooked meals and society’s increased pressure for time; thereby, having a big impact on the decline of consumption of beef. In addition, consumers have increased dietary considerations for health and nutritional issues that lead them to consume alternative meat products like pork and poultry. Furthermore, the marketing strategies of the pork and poultry industry have done a better job advertising than the beef industry. Also, the pork and poultry industry have recently produced more ready-to-eat and branded products. Even with all of this new increased pressure on the beef industry by the pork and poultry industries, retail prices for beef have still remained high, yet ano...
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...less today than ever before, beef will always exist, therefore, Pfizer products will be needed. An added reason for them to continue with their cattle/calve health products is due to the fact that Pfizer has already invested heavily in this industry and makes over sixty health products for cattle. Additionally, we also recommend that Pfizer maintain their strong market share by continuing to sponsor seminars, publish educational material, offer technical support and organize management programs for the health care of cattle.
Conclusion
To conclude, the beef industry is currently experiencing a decline in demand, thereby directly affecting products sold to ranchers made by Pfizer’s Animal Health Group. This decline can be attributed to a variety of factors outside of Pfizer’s control, including social, economical and governmental issues regarding beef. Since Pfizer is limited in what they can do to increase beef sales, our proposal is for Pfizer to enter into making health products for poultry, given that this industry seems to be on the rise. However, at the same time, Pfizer should continue to be active in the beef industry to keep them at the top.
In the book The Descent of Alette by Alice Notley, the book is a twist to what readers would expect. In the story, a girl name Alette is chosen for a certain mission and she goes in not knowing what to expect. Alette goes on these journey and face with challenges that she must overcome, but it is more about the destination then than the journey itself. One of the important theme throughout the book is transformation.
Fly rods are drastically different from spinning rods. Fly rods can be as big a 12 feet long. The longer the rod they farther you can cast. Fly rods are categorized into weight classes. These weight classes determine the sizes and the weight of the rod; the weights range from a 0-weight, all the way to a 14-weight rod; 0 being the smallest and 14 being the biggest; the lower the number on the rod the lighter the rod; they are also more flexible than longer rods; the average trout fisherman uses somewhere between a 3-weight to a 5-weight rod, depending on the size of fish they are trying to catch (Jardine 53-59). Catching a larger fish on a smaller weight rod takes practice, in that fly rods are very delicate. Fly rods will break very easily if too much pressure is put on the tip of the rod, but if used properly will last a lifetime (Jardine 53). On the other hand, spinning rods are quite sturdy. Most all spinning rods are in the six to eight-foot length. Longer rods are typically stiffer than shorter rods. Spinning rods and fly rods come in three different actions: slow, medium, and fast. Slow action rods are more flexible towards the middle of the rod; medium action rods are a less flexible in the middle and start bending three-fourths of the way up the rod fast action rods are stiff most of the way up the rod and are flexible at about the last two feet of the rod (Jardine 53). When
The need for affordable, efficiently produced meat became apparent in the 1920’s. Foer provides background information on how Arthur Perdue and John Tyson helped to build the original factory farm by combining cheap feeds, mechanical debeaking, and automated living environ...
Inside Out is a film about a young girl named, Riley, whose world gets turned upside down once her family moves from Minnesota to San Francisco. In this film, Riley’s five main emotions are personified. Riley, who is only eleven years old, is known for her joyous attitude but with the drastic change of lifestyle, she begins to show and feel many other emotions. As Riley and her family are adjusting to their new surroundings, she becomes more irritable and rebellious. As depicted in the film, Riley’s emotions, Joy and Sadness, get lost trying to find their way back to Headquarters. While Joy and Sadness are gone; Fear, Disgust, and Anger are left in charge of Riley’s actions. On account of Joy is not being there to help Riley make rational decisions, Fear,
From my introduction we can see that Brazil is the world’s main beef producer. The beef produced in Brazil is mostly from their own breed of Nellore cattle. The production system is mainly grass based which can lead to low efficiency. In recent years feedlots have become more common for finishing off animals to meet external demand. Animals usually spend about 70 days in the feedlots to achieve the minimum of 4 millimetres fat cover needed before slaughtering cattle are fed in feedlots mostly during the dry season, when pasture availability is decreased. This strategy is used to maintain a constant beef supply to the external markets nonetheless the beef cattle industry in Brazil is still based on grass feeding. At some point this constitutes an important advantage for Brazilian beef exportations because some countries look for “natural beef.” Animals are usually slaughtered at around 36 months old this late age is due to the tropical grass that they have been eating. For the domestic consumer in Brazil flavour is more important than tenderness so this late slaugh...
Inside out is a movie about a girl named Riley Anderson who is born with five emotions joy, sadness, fear, disgust and anger. These emotions are housed in Riley’s mind called headquarters. Each emotion plays a very big role in Riley’s life because they chose how she should feel during every second of the day since she was born. As riley got older things changed and her parents decided to move to San Francisco. Moving to a different state and city really made Riley’s life go downhill. Riley’s emotions fear, anger, disgust, and sadness were put into effect when she realizes she has to start a new school, and make new friends. Joy is displayed as a character who take charge and is always happy. For example, joys doesn’t like when other emotion
The Assassination Bureau, where men, philosophers have taken control of society basing off moral actions. And the consequence? An execution that was proven socially justifiable. The book, published on November 22, 1963, features the chief of the Assassination Bureau, Ivan Dragomiloff, a Russian man who runs away from his country’s War conflicts under another man’s identity with his infant daughter at the time. A Russian importing house of S. Constantine & Co. in New York, the identity he had stolen years ago. He came into this country thinking the Assassination Bureau was right “and stung by the charge that we Russians were thinkers, not doers, I organized it.” Ivan Dragomiloff being the philosopher and humanist made sure his Assassination
As a result, individuals in America have extra income to spend on desired items and help the economy to maintain its economic advantage. An increase in food prices would affect everyone’s level of disposable income and would reduce consumer spending in other industries. Therefore, decreased consumer spending would cause companies to downsize and unemployment would increase. After evaluating the consequences of these regulations it is evident that the success of our economy in America is far more important than ethical treatment of meat.
...rofitable; however, in the last year Pfizer has continued to grow at a rate far surpassing their competition.
Ironically and rather unfortunately, the present situation is that while the poor nations of the world are starving their own populations to produce and export beef, the rich, who are able to afford beef, are dying from diseases. Rifkin has several chapters dedicated to the host of illnesses those beef eating individuals are susceptible to. The titles include, “Sacrifice to Slaughter,” "Cows Devour People, “and "Marbled Specks of Death." One point he makes is that because of the widespread use of antibiotics among the cattle industry, the “human population is increasingly vulnerable to mor virulent strains of disease-causing bacteria” (12). Rifkin further attests that beef, but ranks second as the food posing the greatest cancer risk. The reason is simple: beef is the most dangerous food for herbicide contamination and ranks third in insecticide contamination. Eighty percent of all herbicides in the United States are sprayed on corn and soybeans which are used primarily as feed for cattle and other livestock. When consumed by the animals, the pesticides accumulate in their bodies. The pesticides are then passed along to the consumer in the finished cuts of beef. Large feedlots have other sources of potential chemical contamination in beef including use of “industrial sewage and oils in feedlot mixtures and aerial spraying of insecticides on feedlot cattle” (13).
· James Curran & Michael Gurevitch: (2000): Arnold Publishers “Mass Media And Society: Third Edition”
In the movie Food Inc., the Beef Products Inc. (BPI) cleanse with ammonia to kill E. coli in their hamburger meat filler. Eldon Roth, founder of BPI was asked if his meat is in most of the hamburgers in the country, he laughed and said “70%, but in five years, we think we’ll be in 100%, we will win against those competitors” (Food Inc., 2008). This example gets to show on how dangerously these corporation have power over our food, like meat. They become larger and multinational because their priority is bec...
The reel on the left is the simpler design. That design has a stationary spindle and a bar that rotates around it to collect the line. On most models the drag works by a screw on the top of the spindle that applies pressure on the spindle to increase or decrease the friction to allow the spindle to spin if the fish applies enough force to overcome the friction. The problem with this design is that once the fish breaks the static friction the resistance to the fish pulling out line decreases and it is very difficult to change while fighting a fish.
Pfizer creates competitive advantage by reaching out to prospective partners that are willing to collaborate on innovative solutions. Prospective partners are those that provide cutting edge technology in analytics-enabled services, healthcare decision-support tools, open innovation platforms and other open platforms (ET CIO 2014). Each of these areas provide a way for Pfizer to collect, store and analyze large amounts of data. Companies such as IBM collaborate with Pfizer to create new ways of collecting patient data (Miller 2016). Creating Cloud services, Pfizer taps into a way to store clinical trial data from many different trials and researchers. This data is used to cut down on the amount of time used to execute clinical trials (Preston
In Macbeth, Shakespeare confronts audiences with universal and powerful themes of ambition and evil along with its consequences. Shakespeare explores the powerful theme of the human mind’s decent into madness, audiences find this theme most confronting because of its universal relevance. His use of dramatic devices includes soliloquies, animal imagery, clear characterisation and dramatic language. Themes of ambition and mental instability are evident in Lady Macbeth’s reaction to Macbeth’s letter detailing the prophecies, Macbeth’s hallucinations of Banquo’s ghost and finally in the scene where Lady Macbeth is found sleep walking, tortured by her involvement.