market reseacrch

1293 Words3 Pages
bulb-icon

Recommended: the demand for beauty by society

DEMAND- Clients, needs and expectations

Every one wants to be beautiful. The global world we are living in sets stereotypes that become models. Models that are over represented all around us: in the magazines, on the television, in the fashion shows, in the commercials, in the streets and even at work or at school. It is a fact, everybody wants to look like the magazines’ figures, men as well as women: a perfect skin and a perfect body for a perfect life. Trend, create a global demand and so it develops, segmentations increase with the amount of products that are exposed to the public creating a non-stoppable trend.

1. The trends
a. Global demand development
Men cosmetics are highly in demand, but at no point the market of men cosmetics becomes the rival of the women market. Even though it has grown, it is still a modest size proportion and grows at a fast but steady, in Europe; the market of cosmetics in general is about 59,47 billion euros according to the European Association of the companies of hygiene- beauty-perfumery.
Germany and France are the two biggest European markets. If the women still buy as many hair or skin care products, men will start to buy along and it might increase both of the purchases.
b. Market size and volume
The world market of cosmetics for men roughly accounts 3 billion of Euros, including approximately 700 million of euros only for the care products. Besides, it has a growth rate of 7 to 8% per year. In comparison, the world market for the women weighs approximately 200 billion of dollars.
c. Quantity of consumers on the market and its development (increase, decrease) segmentation consumers
As time passes the market and its development increases and so does the segmentation with in the consu...

... middle of paper ...

...mpanies that are in the market creating, producing and selling males cosmetics products have been out in the market for quite a few years with a huge amount of popularity and distinction depending on the kind of costumer they try to target. We have 2 divisions, those who sale by name, those who sale by a shield based on pharmaceutical production. When segmentation the market we are able to establish the companies and brand that operate on the market, and it all helps to establish the leaders of each sector.
The French industry of cosmetics is an industry that “draws” the growth; the French cosmetic industry saw its sales progressing for the fortieth consecutive year. The sales turnover is divided harmoniously between exports (57%) and the sales in France (43%). The cosmetic industry grew of 3,5%
The French market for men’s cosmetics follows the world tendency.

Show More
Related

  • Cosmetology

    930 Words  | 2 Pages

    Cosmetics are a subset of cosmetics is called "make-up", refers primarily to products containing color pigments that are intended to alter the user's appearance. Manufacturers may distinguish between decorative and care cosmetics. Most are meant to reduce the appearance of pore size, prolong the wear of makeup, and allow for a smoother application of makeup. Lipsticks are intended to add color and texture to the lips and often come in a wide range of colors, as well as finishes such as matte, satin, and lustre. Lip stains have a water or gel base and may contain alcohol to help the product stay on leaving a matte look. The Demographic of Cosmetologies is a profession, cosmetology is predominantly female, most of whom are of reproductive ageThere are more than one million women registered and licensed as cosmetologists in the United States and roughly several million more work as hairdressers. Cosmetologists, hairdressers and nail technicians make up a large part of the

    Read More

  • Case Study: NARS Cosmetic

    1406 Words  | 3 Pages

    Overview NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics is growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible. The aim of this paper is to indicate the best country among the GCC to open a new NARS Cosmetic branch by studying every country’s feasibility of a new cosmetic branch. We hope this expansion can please our customers and make better reputation in GCC countries,besides increase our profit.

    Read More

  • The History On Madame C. J. Walker

    1873 Words  | 4 Pages

    Cosmetics: The Lost Years : Notable women who paved the way for today's cosmetic industry.(Annie Turnbo Malone and Madame C.J. Walker)

    Read More

  • L'Oreal Case Analysis

    1716 Words  | 4 Pages

    L’Oreal is the largest beauty company in the world and in the past 100 years that it has expanded, it has supplied to 130 countries with offices in 58 different countries. This global company is the number one premium cosmetic product in the world today and has taken the core and beauty of people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made hair color product. Five years later you could find these products in Austria, Italy, and the Netherlands. In 1934 Eugene invented the first mass market of soap less shampoo and this led the success of L’Oreal in the country of Europe which soon recognized them as the leader in body care and hair coloring products. Finally soon after World War II L’Oreal moved into the United States and the company seemed to change. When L’Oreal expanded the competition was more involved and more growth was needed in order for the company to be more successful. With problems like this, the strategy and planning that has been applied in L’Oreal has been huge for the success of the company. L’Oreal realized they needed to expand in other fields of the beauty market and target markets in order to stay alive and successful. This would mean that L’Oreal would need to acquire other companies as part of their expansion and through this they have kept the constancy of the leading company with acquisitions of many small companies. Finally in the 1980s they started their globalization into new markets all around the globe by acquiring new companies that would form the cosmetics that we know today. Although the role of acquisitions has never been the main focus of the company, internal growth and strategy was the number one reason for L’Oreal becoming such a big name. The main strategy was to adopt new companies and expand it from within believing that the brand could be taken globally and benefit their overall brand portfolio. The main role of acquisitions was to increase and lengthen the internal growth rate. L’Oreal started acquiring companies from the beginning of their name. They started with the basics of their own brands such as L’Oreal Professional, L’Oreal Paris, Kerastase, and Club des Createurs de Beaute.

    Read More

  • Sephora Loyalty Program

    871 Words  | 2 Pages

    Sephora is working on one of the biggest complaint customers had: lack of ethnic diversity in Sephora Collection products. The company is coming up with more products that will fit all of the skin tones and undertones. Also, several years ago, Sephora’s main target market was wealthy women from 30 to 50 years of age. However, with growth of YouTube and teenagers growing up faster than ever, Sephora should consider targeting girls and women. By expanding their market, they will be able to produce more revenue. Men’s skin and hair care, fragrance products should be available in all of the Sephora locations. It will increase sales, especially during holiday seasons, when people are searching for presents. If customers will be able to purchase gifts for different genders and ages at the same store, they will be more attracted to that particular

    Read More

  • P&G Japan

    811 Words  | 2 Pages

    This case examines P&G and whether or not they have the ability and means to make their SK-II product a global brand. In this case, we examine P&G's need for a new global strategy and their ability to develop SK-II into a worldwide beauty product. Ultimately we will see that P&G needs to expand their hold in the Japanese market while becoming more familiar with the needs of potential markets.

    Read More

  • What Is Makeup Essay

    1767 Words  | 4 Pages

    Makeup has many different purposes, and large companies like Sephora, divide these makeup products into different categories that concern individual needs. Cosmetic stores like Sephora have specific products for different types of skin. Some for oily, dry, combination, acne prone, or scarred skin. Hundreds of makeup brands specifically design their cosmetics to fulfill the needs of their clients, and a huge need in the world today deals with

    Read More

  • Glastonbury Festival- Music Event

    1225 Words  | 3 Pages

    Caroline and Jennifer said that ‘Market segmentation is a crucial marketing strategy. Its aim is to identify and delineate market segments or set of buyers which would then become targets for the company’s marketing plans.’ (Tynan and Drayton, 1987) There are many ways to segment the market, such as age, region, environment, psychology and wages (Hall, Jones and Raffo, 2010).

    Read More

  • Marketing Plan for a Cosmetics Company

    6035 Words  | 13 Pages

    After studying the cosmetic market we can identify a series of needs in this market:

    Read More

  • Mac Cosmetics

    1954 Words  | 4 Pages

    Lets start at the beginning…Makeup Art Cosmetics or MAC was created in 1984 by two men, Frank Tosken a seasoned makeup artist and photographer and Frank Angelo a successful business owner of a chain of salons in Toronto. They found that cosmetic products that were readily available were not performing well under the intense environment of studio lights & perspiration, had little color payoff, and were constantly having to be touched up. So, they created cosmetic formulas and colors that met these specific needs. By using them backstage on models and performers news traveled fast about how wonderful these products were. At first MAC was only available to the professional makeup artist. Then by word of mouth news spread to the general population and was maid available to the public and in 1994 was purchased by the Estee Lauder who owns many of the world's favorite cosmetic brands. MAC continues to be a testimonial brand of cosmetics, meaning that there is no paid advertising for MAC to promote their traditional product. They rely solely on testimonials and word of mouth advertisement. However you may find that MAC does advertise only one product and that is Viva Glam Lipstick. This is their charity lipstick and it comes in five different shades.

    Read More

  • The Importance of Image in the Modern World

    693 Words  | 2 Pages

    Image is everything in today’s society as women are increasingly putting more emphasis on their appearance. Women today are growing more conscious of how others perceive their outward appearance. Even in a relatively Oriental society like Singapore, it does not come as a surprise to see women going to Botox clinics during lunchtime hours to receive their dosage of Botox, a chemical used to paralyse certain muscles to prevent wrinkles. Furthermore, beauty advertisements nowadays feature women models that are barely out of their teens. Even with older models, they are usually models featuring in slimming centres or skin improvement advertisements.

    Read More

  • The Importance of Gender in Marketing

    1821 Words  | 4 Pages

    Gender Marketing Gender Marketing is not about male versus female. It is about understanding your customer and their profile thoroughly. Marketers generally adopt the approach of neutral marketing to play safe; by and large both men and women feel that they have not been targeted by the marketers properly. Marketers should continuously strive for competitiveness and take benefits from the ever changing environment which can be facilitated by the realization of the concept of gender marketing. In this article I will discuss the changing role of women today and how it has an impact in marketing of products like online selling, car purchase, garment purchase and food & drinks.

    Read More

  • Impact of Cosmetic Advertisements on Women

    1059 Words  | 3 Pages

    As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product. Many of the beauty product companies advertise their products as a "need" which ultimately appeals to a vast majority of women.

    Read More

  • Beauty Products Essay

    1412 Words  | 3 Pages

    Beauty product can be defined as cosmetics; materials and devices made and sold for the purpose of enhancing the physical attractiveness of users or in other words, as any product, especially a cream or lotion, intended to improve a person's appearance . We live in society where people nowadays are very obsessed with beauty and spending so much money on beauty products. Since we were children, the society taught us that beauty is happiness, wellness and everything. This creates a mindset that only attractive physical appearance is beauty, even though ‘beauty’ is a very subjective word where it can apply to many things. It is a rare sight these days to

    Read More

  • Cosmetics Essay

    748 Words  | 2 Pages

    From the ancient Egyptians who used copper and lead to create the world’s first cosmetics to the merchandise that was scientifically progressed over time that can do anything and everything from hiding large pores, smoothing your face’s complexions, and turning the dull green of your eyes into a lively shade of emerald. Makeup has been an essential part of humanity for over thousands of years. Cosmetologists, chemists, fashion designers, religious leaders and governments has had an unbelievable impact over the world of cosmetics with about ten thousand years of experience. Because it is in human nature to find new ways of expressing ourselves in an artistic way and to always aim for perfection. Cosmetics has played a really big part part in our advancements from ancient civilization to the modern way of living our lives.

    Read More

More about market reseacrch

Open Document