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Recommended: Internet shopping vs in-store shopping

There are people at different ages shop every day, either online or in a store. People shop not only for living essentials, but also for their needs in the society. Teens, too, shop for their reputation and shop whenever they can. Drew Desilver, a senior writer at the Pew Research Center, stated that almost eighty percent of American teens shop online, but almost eighty percent of the American teens prefer to shop in stores (Desilver). There are many reasons why teenagers shop online even though they prefer to shop in stores, but it is mainly due to the advance of technology in advertisements, time saving, and teens’ purchasing power.
Technology has become the daily basic of humans’ life, especially teenagers. People are using their smartphones, tablets, or computers to go to the internet and do what they interested in or required to do. However, the websites are also where many different kinds of advertisement posted. Advertisements are basically everywhere in today’s three-dimensional world, especially on websites that are often used, such as Google, Facebook, or Youtube. Advertisements can also be seen in many people’s email addresses. It has become unavoidable in everyday life. And this resulted in more teenagers shopping online since they often check out the catchy advertised items instead of whatever they wanted to do. For example, when teens are searching online for their homework, the advertisements of their most visited online stores would pop up. Teens would then get distracted and look for the advertised items instead. Shopping in an instant and getting their satisfaction right away is usually the end results. After all, this teens generation “is impatient as they were raised in a world of technology and instant gratif...

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...ven if they prefer to shop in stores, they would still shop online. Due to technological advances, teens spend less effort to shop. They are more easily to get absorbed by the creative advertisements on the internet. Teens also have greater tendencies to shop online because of the time involvement and their purchasing power. The technological advantages provide teens to shop in a more efficient way.

Works Cited

Desilver, Drew. "Shop Online? Many Teens Do It, But More Perfer the Store." Pew Research Center. 10 June 2013. Pew Research Center. 15 January 2014.
Smith, Greg. “Tweens ‘R Shoppers: A Look At the tween Market & Shopping Behavior.” The Global Association for Marketing at Retail. POPAI. March 2013. Web. 15 January 2014.
Williams, Kaylene C., and Robert A. Page. "Marketing to the Generation." Journal of Behavioral Studies in Business (n.d.): 8-12. Print.

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