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fashion branding midterm
critical analysis on magazine advertisement
analysis of a magazine ad
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Logical Fallacy Essay
Magazine ads and commercials are the best ways to sell things. Their main goal is to sell the product and find the best ways to do so. First there is a product and then there is a setting for the product. By trying to bring these two aspects together logical fallacies are formed. For example comparing a comb to a porcupine, which is a false analogy. Through analyzing these magazine ads I will present the logical fallacies within the ads.
These ads are from the October 2001 issue of GQ magazine; first ad portrays Michael Vick, quarterback for the Atlanta Falcons. Michael Vick who is well known in the sports world is wearing designer fit clothing. The Cloths he is wearing is of a stylish fashion something not sporty, which is most athletes’ commercial look. Michael Vick is known for his fine NIKE apparel and now seeing him in such fancier clothing is contradictory. The Ad is saying that even if one is a sporty person one can where these clothing. What, also can go without saying is that many of our fashion is of someone else. By using Michael Vick in this ad the logical fallacy appeal to popularity (Internet cite) is used. Appeal to popularity is using Michael Vick’s popularity to sell the product. Consumers will purchase this product if Michael Vick is wearing it. The either-or (Seagull Reader) fallacy is presented; which is giving one a choice to choose whether to buy the stylish cloths or the sporty cloths. However, which clothing line one decid...
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
By quoting the commercial, and analyzing the logos and pathos, and ethos it uses, Gray has adequately used the rhetorical appeal of logos. She also supports her statements by comparing the Hanes commercial to other underwear commericials. “Underwear commercials in general seem to abound in their portrayal of morning sunrises and beautiful people making beds.” Throughout the entire article, from her describing the scene of the commercial, to talking about the stereotypical men, women, and underwear commercials, she is able to stir emotion from the audience. “Women on the other hand…know how to be women…Just show a woman good old fashioned love scene and most likely she’s sold.” Because Gray was just a Freshmen in college when she wrote this essay, she does not establish credibility in terms of her
How naive are product consumers today? People assume things are factual without questioning the credibility of a person or product. An article in “The Onion” mocks advertisers in a satirical tone to show the bizarre tactics companies use to market their products to customers. The author writes on the topic of “MagnaSoles” shoe inserts, a fictional brand used for his demonstration. He uses devices such as humor, false authority/science, and irony to display the outlandish strategies of advertisers.
Advertising is a form of communication involving selling a product to modify the behavior of the buyer into buying the product. In the essay, “Advertising’s fifteenth appeals”, Fowles explains how advertisers see the readers through the magazines and the appeals they use to influence the readers. Magazines target the audience as meant to satisfy their desires for love, attention, or the feeling to be secured and safe. For example, Cosmopolitan magazine sees the readers as flawed individuals who should change themselves to be accepted by others. Most of the appeals used to influence those audiences are “the need of escape”, “attention” and “the need to satisfy curiosity”.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
In the 1997 article Listening to Khakis, published in the New Yorker, Malcolm Gladwell effectively paints a vivid picture of the thought and science that goes into advertising campaigns. Gladwell begins his paper by focusing on the Dockers’ advertising campaign for their line of adult male khaki pants, which he labels as extremely successful. This campaign was the first line of successful fashion advertisements aimed directly toward adult males (Gladwell, 1997). This campaign was cunningly simple and showed only males wearing the pants being advertised with the background noise filled with men having a casual conversation (Gladwell, 1997). This tactic was used because studies showed that Dockers’ target market felt an absence in adult male friendships. (Gladwell, 1997). The simplicity of the advertisements was accentuated as to not to deter possible customers by creating a fashion based ad because, based on Gladwell’s multiple interviews of advertising experts, males shy away from being viewed as fashion forward or “trying to hard” (Gladwell, 1997).
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
Kilbourne focuses on academic writing and refers the readers as if she is talking directly to the people who are unaware of the negative effects of advertisements. Kilbourne offers a lot of visual examples to provide tangible evidence based on her arguments on advertisements. This strategy attracts the readers because of visual pictures and ensure fast understanding of the point she is trying to justify. It also encourages the attentiveness of the reader in the story. Therefore, using this amazing technique she proves her point by portraying various postures and poses of advertising irrelevant to the
More advertisements than content fill most magazine’s editions. Advertisements may seem like innocent attempts from companies to get people to buy their products; however corporations spend billions of dollars in researching the best way to advertise their product. Dos Equis is one such company. Dos Equis for example, has a current and popular advertisement series which portrays like three friends having a night out on the town. However, as we dive deeper and deconstruct this advertisement we find that this subversive advertisement has some insensitive and subliminal messaging included within its ploy to get the viewer to purchase its product.
In “The man behind Abercrombie and Fitch.” An interview conducted by Benoit Denizet-Lewis displays a glimpse into the life of Mike Jeffries and his views of his company only hiring “good-looking” people and targeting “good-looking” people to wear his clothes. This has been done in order to force his audience to recognize that the issue of acceptance one’s peers and exclusion of a community mentioned by Mike Jeffries, is a result of cultural perceptions and individual self-image. Denizet-Lewis skillfully shows that while Jeffries remarks of not wanting the “not-so-popular” kids to shop in his stores, it poses a question to consumers asking what change in our attitudes will come or if there will be any change at all. Thus comes the issue of how consumers today have a shift in the reasoning behind why one buys clothing and the motivating factors that influence one to buy certain clothing. Denizet-Lewis also demonstrates the different messages that controversial advertisements and statements affect different groups of people and how what they project is really what people desire, though deemed by many people as unacceptable or inappropriate. The author also examines how in the news media, the image has become more important than the message and how images have taken precedent over actual issues and character. As a result of this, various communities have formed by the construct of selling to “beautiful people” and how popular appeal has become an extension of a person.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
The Martin Agency’s Geico auto insurance commercial, compares the question “Could switching to Geico save you 15% or more on your car insurance?” to the question “Do dogs chase cats?”. They provide a visual to the answer yes by showing a car chase scene where the drivers are a dog and cat. Method Studio’s ISIS mobile wallet commercial compels the audience to purchase their product by showing a disastrous grocery store dog chase cat scene caused by someone fumbling in their wallet for paper coupons. Both of these examples stem from the stereotyped negative relationship between dogs and cats which their audiences can relate to.
This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
At the beginning of the play, Iago and Roderigo imply that Brabantio’s property it’s stolen by “thieves” (1.1.81) when referring to Othello marrying her Daughter. Furthermore, because Brabantio sees her daughter like a possession, she can only have one “lord of duty” (1.3.185) and acts as if he has passes his property to Othello. In addition to this, Othello refers to his marriage with Desdemona as “The purchase made” (2.3.10), implying buying a possession from Brabantio. In Act 5, Scene 2 Othello kills Desdemona, although it 's believed an act of jealousy, it can be considered that is because his “purchase made” (2.3.10) did not serve the purpose of a wife because “she was a whore” (5.2.146). Similar, Iago decides to kill Emilia because she is no good for his purposes anymore and betrays
Homosexuals adopting and having children has been a hot topic for debate over the past couple of decades. It is a topic in which many people have very strong moral and ethical beliefs about. The main focus of many of these debate centers around the children to be adopted by homosexual parents. People apposed to the idea of homosexuals adopting and parenting children may not just be apposed to the idea of homosexuals have the right to be parents but may be more concerned for the well being of the child. This is not irrational to worry about the children in this situation because we want the children to have the best lives possible. But are there any justifications to thinking homosexual parents are any worse than traditional heterosexual parents? In this paper I hope to analyze the differences of being raised in a homosexual family versus being raised in a traditional family and see if really matters if you parents are homosexual.