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Recommended: American airlines general environmental analysis

This report analyses the pursuit of sustainability in relation to the aviation industry. Additionally it will examine the benefits and dis-benefits of taking a sustainable approach from a management prospective by using Qantas Airline as a key study. Finally, the research aims to provide detailed information on the future of the aviation industry in regards of sustainable principles.

Introduction
Carrying more than 2.2 billion people and 300 million tones of goods annually, the aviation industry is currently one of the fastest growing industries in the world (UNFCCC Climate Talks, 2010). Yet, the industry is responsible for major environmental impacts on both local (noise and air quality) and global (GHG emissions – climate change) levels, which are raising awareness regarding the sustainability of the industry as a whole. As a result, airlines together with airports, manufactures and governmental organisations are working on the development of a more sustainable industry under three main pillars of sustainability: Environmental, social and economic.

As a result, this sector plays a vital role in the promotion of sustainable development, which although being a challenging swift, it is the only solution for an industry that wants to keep growing and cannot longer ignore the arising problems of our society.

Meaning of sustainability
Over the past 40 years we have seen a dramatic increase in global demand for resources such as water, food, living space, energies and land use. Unfortunately, this process cannot be considered sustainable, as many of those natural resources are non-renewable. Furthermore, the global human population is releasing more carbon dioxide than the planet can absorb, which is having negative impacts on bot...

... middle of paper ...

...date).

Although Qantas Domestic is profitable, Qantas International is loss making. As a result, the two groups are now managed by different CEOs and therefore are following different management procedures (Kelly, 2012).

Regarding the sustainability aspect of the company, Qantas Airline is committed to environmental sustainability on a global level. It seems that the airline understood the need of taking action in order to reduce the environmental impacts and therefore reduce its economic costs as well (Qantas Commitment, 2013).

Qantas Group’s environmental strategy is based on the following four elements:
• Improvement in environmental efficiency.
• Adaption and persistence in innovative fuel and carbon reduction strategies.
• Embedding environmental values to increase marketability.
• Influencing regulators to achieve sustainable lowest cost carbon compliance.

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