journal review

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JOURNAL SUMMARY TITLE : Cross-Cultural Competence In International Business: Toward A Definition And A Model by James P. Johnson, Tomasz Lenartowicz and Salvador Apud PREPARED BY : Theva Amirtha d/o Ramasamy (220705) 1.0 INTRODUCTION In this journal, the writers examined the concept of cross culture and how it has been addressed in the international business literature. Although international business failure has been ascribed to the low levels of cross culture of individual managers, especially of US based managers, they found that cross culture in an International Business context is ill defined, especially when compared with other areas of the social sciences. These International Business researchers have tended to characterize cross culture in terms of variables that can be relatively easily defined and measured. This approach has resulted in a circular definition of cross culture in terms of its evident antecedents, the knowledge, skills and personal attributes that constitute an inventory of cross culture competencies, rather than focusing on how effectively these antecedents are applied. 2.0 METHODOLOGY There were few methods used by the writers to conduct the research. a) Referring to other journals Their quest for definition of cross culture led them to search two literature databases which are EBSCO (2680 journals) and ABI-INFORM (1976-2004). Several different key- words were used, forming combinations of the terms 'competence' or 'competency', 'cultural', 'cross-cultural', ‘global’, 'international', or ‘transnational’. They presented the results of their review on how these terms are defined in the literature, grouped in three categories which are international business, workplace diversity and intercultural co... ... middle of paper ... ...can be better facilitated. Beyond developing a scale to measure cultural competence, a further avenue for useful research that emerges from the previous discussion is the investigation and identification of those personality traits that facilitate or constrain the learning of cross-cultural knowledge and skills. 5.0 CONCLUSION In conclusion, the writers point out their expectation regarding the cross-culture competence in International Business. Their expectation is that the development of a valid, reliable measure of cultural competence will be an important step in helping international firms creates an environment that is conducive to the exercise of appropriate cross-cultural expertise. The model tested will also scrutinize the underlying assumptions that institutional ethnocentrism and cultural distance play a central role in international business failure.

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