E-Commerce facilitates buying, selling or exchanging products, services and information through internet. E-Commerce has also significantly changed the marketing strategies of several companies, especially in the context of exports. According to Gregory et al. (2007), internal e-commerce drivers including product online transferability and external e-commerce drivers including e-commerce infrastructure and demand for e-commerce, have shaped the export marketing strategy of several companies. Product transferability indicates the extent to which a product can be digitized for transfer over the internet (Gregory et al., 2007). While items such as music, video and books can be digitized and transferred over the internet, most of the other items cannot be digitized. Hence, companies dealing with digital goods can successfully market these products citing the cost advantage involved in digital transfer of goods.
E-Commerce infrastructure includes resources that enable reliable and affordable access to all parties involved in the transaction. The availability of infrastructure would provide companies with the marketing advantage in form of secure and reliable transactions. Finally the demand for e-commerce is a key driver influencing the marketing strategy of a firm. If the demand for e-business primarily B2B business is high, companies can adapt their marketing strategy to meet the demands of e-commerce. The demand for e-commerce itself is dependent on several demographic, cultural as well economic factors. While for companies in most developed countries and several developing countries the demand for e-commerce is high, there are several countries mainly in Africa and Asia where demand for e-commerce is still low.
Rapid growth in tech...
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...as other unstructured data that would be critical for designing future marketing campaign strategies. For instance companies could collect huge amounts of data through online advertising including the geographical location of customer as well as other information that would provide key indicators of consumer preferences and interests.
Conclusion
E-Commerce marketing has been gaining significance over the last decade, and is likely to have a significant influence on marketing strategies of companies involved in e-commerce operations as well as in brick and mortar businesses. Companies can benefit significantly from e-commerce marketing by adopting measures such as contextual and other targeted marketing campaigns. However, companies need to tread carefully while dealing with e-commerce marketing by addressing security and privacy concerns expressed by consumers.
I found three different e-commerce companies that have recently encountered a consumer privacy data breach. Target one of the most well-known breaches affected almost 40 million people, Evernote Corp. an online note-taking service, and LivingSocial a company which offers gift certificates for customers to use in different cities around the globe. In this paper I will be discussing what happened and how each company handled the different situations that they encountered.
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
Laudon, Kenneth C. Traver, Carol. E-commerce: Business. Technology. Society 3th ed. Pearson Prentice Hall. Upper Saddle NJ, 2007.
The future of economic competitiveness for most enterprises relies on entrance and active participation in the e-commerce market. An essential problem with e-commerce is that the controls and organization are different for each site. There is no standard way of building t...
Dobosz, Brian, et al. “Behavioral Marketing: Security and Privacy Issues.” Journal of Information Privacy and Security, vol. 2, no. 4, 2006, pp. 45–59., doi:10.1080/15536548.2006.10855803.
The protection of consumer privacy in e-business. The digital era has arrived. Blue Book information editorial board and Social Science Literature Publishing House (2010) pointed out that “China's e-commerce transaction volume reached 3.85 trillion yuan in 2009”. Utilisation of e-business services was also high amongst Hong Kong people.
Zhao, J. J., & Zhao, S. Y. (2012). Retail e-commerce security status among fortune 500 corporations. Journal of Education for Business, 87(3), 136-144. doi:10.1080/08832323.2011.582191
One of the fundamental factors that has affected the process of economic globalization is the improvements in the technology of transportation and communications. This has reduced the costs of transporting goods, services, and factors of production and of communicating economically useful knowledge and technology. There is no doubt that advances in information and communications technology are the most important technological advances of the past quarter century (Mussa, 2000). By far, the most important and business altering advancement is the internet. There is evidence everywhere that the internet has greatly affected international trade. The internet has opened up the world, and brought it right into everyone's home and business. In addition, technology and the internet have greatly reduced the costs of doing business. Even the smallest operation can now go global via the internet at almost no cost. However, there are still some problems that face these e-commerce activities. These problems are shot-term challenges and can be met. The key issues center around two areas:
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
Shin, N. (2001). Strategies for Competitive Advantage in Electronic Commerce. Journal of Electronic Commerce Research, 2 (4), pp. 164-171.
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
Moreover, E-commerce has widely recognized nowadays among people. Therefore such data should be secure in databases and privacy of data should be maintained.
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.
E-commerce is about two decades old, yet due to its fascinating dimensions, it remains a challenging area for researchers and professionals.
...try to ensure Internet security. More practically, marketers must try to target consumer groups more accurately. Minimizing unwanted consumer contacts may reduce the intensity and visibility of some dimensions of privacy issues. Last, marketing researchers must attempt to define privacy operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers consider private, why they consider it private, and whether this set of information changes situationally or in response to other factors.