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Recommended: Short note on customer relationship management

Digit računarski inženjering Beograd - FIS - Finansijko industrijski informacioni sistem 2.Informacioni sistemi Informacioni sistemi se mogu definisati kao skup međusobno povezanih komponenti koji skupljaju, bilježe i distribuiraju podatke, kako bi pomogli pri donošenju odluka, koordinaciju i kontrolu u preduzeću. Oni služe kao pomoć menadžerima i radnicima za rješenje i analizu problema. Informacioni sistem, također, sadrži informacije o ljudima, mjestima i stvarima unutar preduzeća ili iz vanjskog okruženja. Informacioni sistem je skup komponenata organizovanih tako da omogućavaju registrovanje, prikupljanje, prenos, obradu, skladištenje, analizu i distribuciju informacija za različite najmene. Informacioni sistem je sistem koji proizvodi informacije koristeći standardni “input-procesi-output” ciklus. Računarski bazirani informacioni sistem je informacioni sistem koji koristi informacionu tehnologiju da bi izvršio planirane zadatke. Računarski baziran informacioni sistem može biti baziran na samo jednom računaru, a može da sadrži na stotine ili hiljade računara, različitih veličina i performansi, može da sadrži podatke u različitim formatima, zatim ljude koji rade na obradi tih podataka. Osnovne komponente jednog informacionog sistema:  računarski sistem (hardver, sistemski i aplikacijski softver, te komunikacijsku tehnologiju);  ljude koji rade na poslovima obrade podataka;  podatke i procedure. Poslovni sistem je sistem u kojem se različiti resursi (input) kroz odgovarajuće organizacijske procese i aktivnosti obrade (process) transformišu u proizvode i uslude (output). Uloga infomacionog sistem jested a osigura informacije o svim komponentama (input, process, output) rukovodećem organi sistema, top mena... ... middle of paper ... ...nju kako su ERP sistemi najcjelovitije rješenje za planiranje kapaciteta kompanije na tržištu. 3.2.CUSTOMER RELATIONSHIP MANAGEMENT - CRM SISTEMI CRM (Customer Relationship Management) je relativno star poslovni koncept koji danas postaje aktuelan zahvaljujući naprednim informacionim, posebno Web baziranim tehnologijama koje ga omogućavaju na jednom potpuno novom nivou. Osnovna ideja CRM sistema nije više jednostavna orijentisanost kompanije prema uslugama, već povećana briga za korisnika. Usluge/proizvod moraju biti prilagođeni osobenosti i posebnim zahtjevima kupca, odnosno korisnika usluga. Ovo je danas postalo moguće razvojem snažnih baza podataka koje omogućuju pohranu podataka o pojedinim korisnicima, te aplikativnih softvera koji omogućuju analizu i optimalno korištenje svih prikupljenih podataka o preferencijama kupaca i prethodnim poslovnim relacijama.

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