i-Sense : a Sixth Sense Business model for the Mobile Industry

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Executive summary The Sixth Sense is a Human Machine Interface (HMI) technology developed to bridge between users and the wealth of information from sources such as the internet and other digital archives. The core technology is comprised from application software as a controller, projector as an output device, and camera as input device. Furthermore, the user operates the machine using hand gestures as codes retrieving object-related information. Introduction Sixth Sense is a unique technology composed of a webcam, projector, and a mobile central processing unit. In the research stage performed by the author to find acceptable usability for the system it was clear that in order for the technology to evolve, mobility and connectivity are key requirements for the success of the project. Mobility is easily achievable using existing portable computers such as: PDA’s, netbooks, laptops, and other mobile devices, since in essence sixth sense is a software based technology able to fit on-top any platform. Connectivity on the other hand is more limited to location and availability, as not all locations offer some type of wireless connection and even when wireless connection is available then it lack access to the internet. Taking those two constraints in mind, it seemed that the best solution for the technology is by integration into the current mobile phone industry, possibly as a service to complement some existing business model that offers high-quality content to its subscribers. Today’s mobile phone have considerable processing power, as evident in the latest Apple iPhones whom studies suggest is more commonly used as a gaming platform then a communication device [1]. In addition to that, the latest 3.5G and the forthcoming 4G... ... middle of paper ... ...uires large capital, the high risk involved in this project will surly deter potential investors in shelling out money for the project, thus inevitably leading to its demise. A good example of a successful commercial use of innovative technology is with Linux, as a standalone software it enjoys a market share of only 1-2% of the desktop market, but in the server market it has a predominantly share hold raging between 20-40% [REFER]. A company founded entirely around linux distribution is Red Hat, they provide the platform along with the applications, support, training, and consulting services. Their business model operates on a professional open-source business model, development within the community, professional quality assurance, and subscription-based customer support, which eventually lead Red Hat to become one of the 500 leading companies of the U.S. economy.

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