All cultures have ideas and standards of what is deemed acceptable and even desirable for women. In ancient China, tiny feet was considered the epitome of beauty. Little girls were forced by their mothers to have their feet bound, so they would be more likely to find a husband. It didn't matter that the process was excruciating and led to deformities and disabilities of many little girls. Some conservative Muslims believe women must cover their bodies and most of their face with long pieces of clothing in public places as a form of modesty as required by their holy book. The pressure to look a certain way is deeply ingrained in all cultures, including Western culture. Our society is mirrored in all forms of media. The internet, television, magazines and even video games reflect what society thinks of women. We see thin, Bo-toxed women with large breasts and narrow hips. They have no visible cellulite. It doesn't mean it's not there, just that we don't see it. Thighs are air brushed and arms are slimmed. Women's bodies are made to look unnaturally perfect in the media. Perfection isn't enough. The media hyper-sexualizes women. It turns ordinary situations, such as cleaning a kitchen, purchasing a car, dancing and singing into highly sexually charged situations. While watching a television commercial or viewing a print advertisement, it is often difficult to determine what product is being sold. It's very apparent that sex, specifically by hyper-sexualizing women, is to be seen first. In one study, Rolling Stone magazine covers were analyzed from 1967 – 2009 to look for changes in the sexualization of men and women over time. University of Buffalo researchers studied over 1000 images. They used a scale to rate the amount of sexu... ... middle of paper ... ...ive and innocent. Comparing this to more recent movies, asian women are seen as both aggressive and hyper-sexualized. That goes without saying that most, if not all, women in action/adventure movies, regardless of race, are fierce, aggressive, and hyper-sexualized; Charlie's Angels (2000), for example. Mass media is powerful. Stereotypes, images and ideas are spread like wildfire. The power of mass media has grown over time. Hundreds of years ago, newspapers were the only source of visual media available to the public. Fast forward to the present. Now we are exposed to 24 hours a day of not only magazines and television, but the internet. We depend on media for information and communication. The media also affects our beliefs and values, whether we realize it or not. The hyper-sexualization of women seen everyday affects society in ways many don't stop to consider.
Firstly, Newsom provided a handful of statistics that show how the media has affect women negatively. Girls are exposed to the idea of having the “perfect body” at a very young age due to television. This causes them to become unhappy with their bodies. According to “Miss Representation,” fifty three percent of thirteen year old are unsatisfied by the look of their bodies and as they reach the age of seventeen, that percentage increases to seventy eight percent. This causes eating disorders because women are taught to look a certain way. The characters on tv shows and
Today, the media plays an essential role in the Western civilization. Considering this, entertainment, social media, and the news are all intrinsically valuable media literacy devices. In addition, the media “helps to maintain a status quo in which certain groups in our society routinely have access to power and privilege while others do not” (Mulvaney 2016). For instance, both in the music and pornographic industry the female body is perceived as a sexual object. In Dreamworlds 3: Desire, Sex & Power in Music Video, Sut Jhally mentions that “examining the stories that music videos tell us about both male and female sexuality, about what is considered normal, allows us to do more than just understand one aspect of our culture” (Jhally 2007).
The media is a fascinating tool; it can deliver entertainment, self-help, intellectual knowledge, information, and a variety of other positive influences; however, despite its advances for the good of our society is has a particular blemish in its physique that targets young women. This blemish is seen in the unrealistic body images that it presents, and the inconsiderate method of delivery that forces its audience into interest and attendance. Women are bombarded with messages from every media source to change their bodies, buy specific products and redefine their opinion of beauty to the point where it becomes not only a psychological disease, but a physical one as well.
Many people might think they aren't influenced by the media, but in actuality they are. Andersen in Thinking About Women writes “Each of us sees thousands of advertisements per day. Advertisements not only sell the products we use, but they also convey images of how we are to define ourselves, our relationships, and our needs”(57). Every time we turn the television on, we can expect roughly twenty minutes of an hour show to be commercials. These commercials are normally aimed at women and how to become young again. Aging in society for women is seen as a failure and according to media influence, if your age is showing then your careless of your self-image. So in return women will spend money on beauty products sworn to work, but never do. The perfect woman is unattainable because we come from different nationalities and because of these differences, women will never be able to copy-cat their idol making their self-esteem drop. With the media continuance to say women need to look a certain way, there will be more and more women trying to obtain the perfect body-image.
Women in media have been developed over many years to appear and pose a certain way, to achieve a certain appearance. Historical oil paintings, dated back to 1500s, have one customarily viewer, this being males. ‘Male gaze’ is described to be the ‘sexual objectification of women in fine art, as well as other various media outlets’, that the media/paintings, has a male spectator observing the female being painted or photographed. Females in historical oil paintings have been commissioned and painted by men, making them the typically viewer of media/paintings. Women learned to be aware of this ‘gaze’ as they have been under strict conditions by their fathers, husbands by being subjugated and kept illiterate, this being through the Renaissance
The TV and Film Industry’s Portrayal of Women has drastically affected many of their lives, much too often women compare themselves to the female images they see on television, film, and advertisings; at both the conscious and subconscious level, these media images of women lower self-esteem and affect behavior at every age and stage of life. We know they are unrealistic, yet they apply so much pressure on women to conform, and influence how we live, love, work and play. This gender role that society has generally considered appropriate for women is wrong. It makes so many of us women want to buy materials we don’t need, with the money we don’t have only to impress people we don’t know. So many teenage girls are unwarily developing eating disorders and dieting without realizing that they don’t need to live up to the ridiculous standards that society has set for us. It’s difficult to be who you want to be without having someone look at you a certain way when it’s all around us, the constant pressure put on us to be like all women on television, commercials, movies and advertisements, these industries’ powerful influence on society has given everyone around us the wrong idea of what “should” and “should not” be. A woman should be able to express herself and feel free to do what she wants with no judgment.
In the modern day music industry it is the status quo for women to be sexualized in order to portray a sense of empowerment on stage. Studies looking deeper in to the music industry reveled that 84% of music videos have sexual imagery, out of this women are usually being portrait as sexual objects and 71% of women were scantily clad or wearing no clothing. This in return is having an effect on adolescents due to having sexual content appears more often in their musical choices than in their TV, movie, or magazine choices. This is resulting in a false sense of believing the only way to gain power is through the sexulization of themselves. (Modern Language Assoc.)
The sexualization of women in the 21st century has led many to wonder whether or not the feminist movement actually resulted in more harm than good. Although the progress and reform that came out of the feminist movement is indisputable, things such as equal rights under the law, equal status and equal pay, the reality is that the subjugation of female roles in society still exist, and the most surprising part about this is that now women are just as much as at fault for this as men are. Ariel Levy defines female chauvinist pigs as “women who make sex objects of other women and of ourselves” (Levy 11). This raunch culture is mistakenly assumed to be empowering and even liberating to women when it is in fact degrading and corrupting to the modern feminist movement and makes it more difficult for women to be taken seriously in society. The shift in the nature of the feminist movement is in Levy’s opinion attributed to by the massive industry now profiting off of the sexualization of women, the reverse mindset now adopted by post-feminists and women in power roles in our society, and ultimately the women who further their own objectification as sex objects and thus, so by association, deem themselves lesser than man.
Have you ever noticed walking into a large shopping complex and seeing children as young as 6 years old wearing midriff bearing t-shirts and short skirts? And wondered to yourself why the younger generation of today portray themselves like that and why their parents allow it. It all goes back to the strong impact that sexualization portrayed in media and marketing has on everybody in today’s society especially young children from toddlers to late teens, both girls and boys. They see it everywhere from movies/television shows, magazines, clothing, computer games, toys, the music industry and of course the internet.
In recent years, many scholars have argued that Western popular culture has become increasingly sexualised or ‘pornified’ in recent years. This phenomenon has been given a plethora
A common trend in the entertainment industry today is the objectification of women in society. Sexualizing women are seen in media such as; movies, advertisement, television show and music video, where their main focus is providing the audience with an image of women as sexual objects rather than a human. This is detrimental to society since the media is producing social stereotypes for both genders, which can further result in corrupted social habits. Objectification in media are more focused on females than male, these false images of women leave individuals with the wrong idea of the opposite sex. As media continuously use sexual contents regarding women, the audience starts underestimating women. Specifically movies, it allows media to shape the culture’s idea of romance, sex and what seems
One very disturbing trend in fashion, advertising, and particularly recently in the music industry is the sexualization of children, especially girls. They are constantly portrayed as sexual caricatures of adults. In some cases, young children are portrayed scanty-clad. In yet others, they are wearing such outfits and mimicking sexual poses. In other cases, a teenager or young adult is dressed in a way to make her appear younger. She may be wearing a cheerleader uniform, a school-girl uniform, she may be posing clutching a stuffed animal, or with dolls, etc. and she is often posed in a sexual fashion.
Socialization of people has been occurring through family, public education and peer groups. However in recent years, the mass-media has become the biggest contributor to the socialization process, especially in the ‘gender’ sector. The mass-media culture, as influential as it has become, plays the most significant role in the reproduction process of gender role stereotypes and patriarchal values. It is true that a family model of nowadays is based rather on equality than on patriarchal values and women have more rights and possibilities on the labor market. However, mass-media still reflect, maintain, or even ‘create’ gender stereotypes in order to promote themselves.
You can see in the media in almost all occasions women being sexualized. From beer to burger commercials women in the media are portrayed as sexual beings. If they are thin and meet society’s standards of beautiful they are considered marketable. Over the...
Portrayal of Women in the Media Gender is the psychological characteristics and social categories that are created by human culture. Gender is the concept that humans express their gender when they interact with one another. Messages about how a male or female is supposed to act come from many different places. Schools, parents, and friends can influence a person.