human relations

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Introduction and motivational theories
It is said that there is no such thing as failure, instead we have results. This was the idea that gave rise to the start of a company and later shooting of this video, in the outskirts of Addis Ababa in Africa. The video is about a shoe company called oliberte, which prides itself as the first company to be offered a fair trade certification. The founder, Mr. Tal Dehtiar has appreciated and employed great motivation methods in the growth of his company in a challenging environment (Oliberte, 2011). Motivation’s purpose is to initiate, guide and maintain goal oriented behaviors on the person that it is applied to. It can be driven by biological, social, emotional or cognitive forces. People are motivated to behave in a certain way because it is a core creational component of the human race. The two motivational theories that can be seen in this video are Mayo’s theory of human relations and Maslow and Herzberg’s theory of human needs (Latham, 2007).
Mayo’s theory of human relations is directed towards an employee’s social needs. Elton Mayo is credited to introducing the human relation school of thought. According to him pay alone is not enough to my motivate workers to produce their best (Latham, 2007). Social needs of the workers for example treating them in a humane and caring manner should be considered. In this video we learn not only of the decent pay that the workers receive but their working conditions are of high standards. The adequate space maintained between machinery, correct protective equipment for employees as well as proper work gear has been observed. The company is not biased against women as they form part of the workforce and with the great machinery available they are a...

... middle of paper ...

...eople constitute a rich untapped potential. The company seeks to harness this core’s energy in their change agenda of competing with the world’s best thereby achieving the impossible

Works Cited

Bushe, G.R. (2011) Appreciative inquiry: Theory and critique. In Boje, D., Burnes, B. and Hassard, J.(eds.) The Routledge Companion To Organizational Change (pp. 87103).Oxford, UK: Routledge.

Barrett, F.J. & Fry, R.E. (2005) Appreciative Inquiry: A Positive Approach to Building Cooperative Capacity. Chagrin Falls, OH: Taos Institute.

Cooperrider, D. L., Whitney, D. & Stavros, J.M. (2008) Appreciative Inquiry Handbook (2nd Ed.) Brunswick, OH: Crown Custom Publishing.

Latham, G. P. (2007). Work motivation: History, theory, research, and practice. Thousand Oaks: Sage Publications.

Oliberte (2011,Sep 18). All about Oliberte. YouTube. Retrieved from http://www.youtube.com

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